Synchrony is seeking a B2B Lifecycle Marketer to design and execute data-driven lifecycle programs for provider segments. You will own onboarding, engagement, growth, retention, and reactivation journeys, partnering with marketing, sales, analytics, and product teams to optimize activation and long-term provider value.
Lead segmentation, personalization, and automation across channels, translating business priorities into scalable campaigns.
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VP of B2B Lifecycle Marketing (Provider Growth)
Synchrony · West Chester, OH, USA ·
- Job type:
- Full Time