- Sprout Social is looking to hire a Senior Director, Digital Marketing to join the Revenue Marketing team
- This is a senior leadership role at the intersection of strategy and execution, responsible for driving pipeline, revenue, and customer growth across Sprout’s full digital marketing engine
- At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world
- We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality
- We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams
- We lead with clarity, act with speed and measure success by the business results we create
- Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower
- If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong
- Own and evolve Sprout’s digital marketing strategy across web, paid media, and lifecycle marketing - driving measurable impact at every stage of the funnel for both our sales-led and self-serve businesses
- Lead a team across three core functions: web and organic growth strategy (including SEO/AEO), paid media (paid search, paid social, display, programmatic, and third-party sponsorships), and lifecycle and email marketing
- Manage significant paid media investment across channels with a bias for performance, rigor, and continuous optimization - bringing both strategic direction and hands‑on accountability to channel execution when the moment calls for it
- Partner closely with Marketing Operations and Campaigns to build a connected, data‑driven revenue marketing engine - ensuring channel strategy, audience targeting, and measurement are tightly integrated
- Serve as a strategic partner to the VP of Revenue Marketing and peer leaders across Field Marketing, Brand, Product Marketing, and Customer Marketing - translating digital performance into clear executive narratives that drive investment decisions and shape integrated go‑to‑market execution
- Own forecasting and performance reporting for digital channels, proactively surfacing risks, opportunities, and scenario recommendations to executive stakeholders before they ask
- Build and maintain a culture of experimentation - establishing structured testing frameworks across paid, web, and lifecycle to drive compounding performance improvements over time
- Champion attribution modeling and full‑funnel measurement, ensuring the team has the data infrastructure, reporting clarity, and analytical rigor to operate with confidence
- Attract, develop, and retain top digital marketing talent - building a high‑performing, accountable team with a strong point of view and a bias for action
- Within 1 month, you’ll plant your roots, including:
- Build relationships with Revenue Marketing leadership and key cross‑functional partners across Sales, Marketing Ops, Campaigns, and the broader GTM organization
- Develop a deep understanding of Sprout’s business model, GTM motions, customer segments, and digital marketing performance baseline
- Audit existing lifecycle infrastructure and AI search presence - orienting Sprout’s digital engine to effectively support both a product‑led growth and sales‑led GTM motion from day one
- Within 3 months, you’ll start hitting your stride by:
- Taking full ownership of digital channel strategy and establishing a consistent, data‑driven operating cadence across the team
- Building trust as a performance‑oriented partner to executive stakeholders - bringing the forecast, the story, and the recommendation together
- Driving early wins in paid media efficiency, web conversion, or lifecycle engagement that demonstrate your team’s impact on pipeline and revenue
- Within 6 months, you’ll be making a clear impact through:
- Leading a connected, integrated digital marketing engine that operates with rigor and agility across all three functions
- Evolving measurement frameworks and attribution models to give the team and leadership cleaner line‑of‑sight from channel activity to revenue outcomes
- Establishing yourself as an indispensable partner to the VP of Revenue Marketing and a recognized voice in GTM investment strategy
- Within 12 months, you’ll make this role your own by:
- Owning digital marketing strategy through annual and long‑range planning cycles - bringing a strong point of view on where to invest, where to pull back, and where to experiment
- Building a best‑in‑class digital marketing team with a culture of ownership, experimentation, and continuous improvement
- Serving as a key driver of Sprout’s full‑funnel revenue marketing performance across both sales‑led and self‑serve motions
- Of course, what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager
Benefits
- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High‑quality and well‑maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well‑being of our team
- Ongoing education and development opportunities via our program, employee‑led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state‑of‑the‑art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
You are a data-obsessed digital marketing leader with deep expertise across paid media, web, and lifecycle channels in a B2B SaaS environmentYou’re close enough to the work to know when something’s off, and senior enough to know what to do about itYou know how to set strategy and you know how to operationalize itYou bring executive presence and the communication skills to match - making complex performance data legible and compelling to peers and senior leadership alikeExperience leading lifecycle and email marketing programs that drive engagement, pipeline, and expansion across multiple customer segments12+ years of digital marketing experience, with significant experience in B2B SaaS or subscription-based software; marketing or customer experience technology backgrounds strongly preferredProven ability to own digital marketing forecasting and performance reporting, translating channel data into executive-ready insights and proactive recommendationsDemonstrated experience owning web and organic growth strategy, including SEO, AEO, conversion rate optimization, and web performanceExceptional communication and executive presence - you can walk a CRO through a paid media dashboard and walk a CEO through what it means for the businessStrong experimentation mindset - you build test-and-learn frameworks, not one-off tests, and you know how to scale what worksDeep expertise in paid media strategy and execution, including hands‑on experience managing six‑figure monthly budgets across paid search, paid social, display, and programmatic channels5+ years of people management experience, including building and scaling multi‑disciplinary digital marketing teamsBackground in high‑growth public SaaS companies with exposure to external reporting requirements and investor‑facing operating metricsFamiliarity with modern martech stacks, including marketing automation, CDP, attribution, and analytics toolingExperience partnering with or managing paid media agencies, including agency transitions and performance oversightExperience supporting self‑serve or product‑led growth (PLG) motions, including conversion optimization across free trial or freemium funnelsWe know experience is built in a number of ways. Even if your background doesn’t match the exact requirements, we encourage you to apply and share any relevant skills in a cover letter
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