Business Development Manager- Americas

Generate a consistent pipeline of qualified prospects in new and adjacent markets, coordinating with the America’s sales team on handoff and follow-up

Coordinate and lead seminars, conferences, and trade events within assigned regions to raise awareness of the Alpha brand and generate prospect interest

Build segmented target account and contact lists for new markets, converting them into marketing qualified leads for the Alpha global sales team

Conduct primary and secondary market research to identify and prioritize new market segments with strong growth potential

Develop and execute go-to-market plans for new market segments, including target profiles, outreach strategy, and success metrics

Collaborate with the marketing team on campaign plans and content that support lead generation and prospect nurturing in target segments

Represent Alpha at industry conferences, webinars, and trade seminars, delivering presentations that position Alpha's value proposition to key customers

Track and report on prospecting activity and pipeline metrics (leads generated, seminar attendance, conversion to sales opportunity), refining tactics based on results

Maintain and manage target accounts and contacts in CRM and prospecting tools

Share market insights and trends gathered through prospecting and research with marketing and product teams to inform positioning and roadmap decisions

Detailed Primary Responsibilities

Generate a consistent pipeline of qualified prospects in new and adjacent markets, coordinating with the America’s sales team on handoff and follow-up

Coordinate and lead seminars, conferences, and trade events within assigned regions to raise awareness of the Alpha brand and generate prospect interest

Build segmented target account and contact lists for new markets, converting them into marketing qualified leads for the Alpha global sales team

Conduct primary and secondary market research to identify and prioritize new market segments with strong growth potential

Develop and execute go-to-market plans for new market segments, including target profiles, outreach strategy, and success metrics

Collaborate with the marketing team on campaign plans and content that support lead generation and prospect nurturing in target segments

Represent Alpha at industry conferences, webinars, and trade seminars, delivering presentations that position Alpha's value proposition to key customers

Track and report on prospecting activity and pipeline metrics (leads generated, seminar attendance, conversion to sales opportunity), refining tactics based on results

Maintain and manage target accounts and contacts in CRM and prospecting tools

Share market insights and trends gathered through prospecting and research with marketing and product teams to inform positioning and roadmap decisions

Education & Experience

Bachelor's degree required (business, marketing, engineering, or related field)

Minimum 3–5 years in a business development, sales, or lead-generation role, ideally in a B2B or industrial market; experience in polymer, composite, elastomer, or related technical industries strongly preferred but not required

Demonstrated success building pipeline from scratch — prospecting, cold outreach, networking, and converting contacts into qualified leads

Strong presentation and public speaking skills; comfortable presenting to technical and non-technical audiences at conferences, webinars, and trade seminars

Ability to learn and articulate a technical value proposition, with support from marketing and product teams; prior exposure to engineered materials or industrial products a plus

Experience managing target accounts and contacts in a CRM and prospecting tools

Experience planning and executing campaigns or events that generate leads

Comfort engaging with technical buyers (engineers, R&D, procurement) and translating market/customer insights back to marketing and product teams

Strong project and task management skills

Comfort traveling within assigned region to lead seminars and attend industry events

Location

Hudson, OH U.S.

Other

Travel: Up to 40% Domestically.

Compensation

A competitive compensation package will be designed that includes base and bonus opportunity.

Disclaimer: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. EOE/AA/M/F/Vet/Disability

Experience
Required

Experience planning and executing campaigns or events that generate leads

Experience managing target accounts and contacts in a CRM and prospecting tools

Strong presentation and public speaking skills; comfortable presenting to technical and non-technical audiences at conferences, webinars, and trade seminars

3 year(s): Demonstrated success building pipeline from scratch — prospecting, cold outreach, networking, and converting contacts into qualified leads

Preferred

3 year(s): Minimum 3–5 years in a business development, sales, or lead-generation role, ideally in a B2B or industrial market; experience in polymer, composite, elastomer, or related technical industries strongly preferred but not required

Education
Required

Bachelors or better

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

See job description

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