Marketing Manager

MARKETING MANAGER Lift Plastic Surgery | Webster, TX (Houston metro) | Full-time, on-site $70,000 to $90,000 base, depending on experience

ABOUT US
Lift Plastic Surgery is a facelift-focused plastic surgery practice in the Houston metro, led by Dr. Shitel Patel, a double board-certified plastic surgeon with craniofacial fellowship training and more than 15,000 procedures performed. Our results are dramatic and natural, which means our marketing raw material is better than almost anyone's. We need the person who can turn it into demand.

THE ROLE
You will own marketing for the practice: content, social, organic, and paid. This is a content-first, in-office role. You will plan shoots, capture photo and video yourself, edit short-form content, run our channels, and manage an outside paid-media partner against clear cost-per-consult targets.

You report directly to our CEO, who built her career in brand strategy. You will get real direction, fast decisions, and zero committees.

One more thing that makes this role different: our practice runs on an AI platform our founders built, which handles lead follow-up, booking, and nurture automatically. Your job is to create demand. The system captures and converts it. Your scorecard is booked consultations and revenue by channel.

WHAT YOU WILL OWN

Plan and run weekly in-office shoots: surgeon content, before-and-afters, patient stories, team and culture

Shoot and edit short-form video yourself (Reels, TikTok, Shorts)

Manage patient consent workflows for every piece of content (we are strict on this)

Social

Instagram (primary), TikTok, YouTube Shorts, and Facebook

A 5x per week posting cadence, community management, and DM coordination with our patient care team

Organic

Google Business Profile, review generation, website content, and local SEO fundamentals

Paid

Own the paid budget and manage our freelancer or agency partner

Feed them creative, set cost-per-consult targets, review performance monthly, and cut what does not work

Brand and reporting

Keep visual and voice consistency across every patient touchpoint

Deliver a monthly scorecard tied to consultations booked and revenue by channel

WHAT SUCCESS LOOKS LIKE IN YEAR ONE

A consistent publishing engine: 5 posts per week, shot and edited in-house

Measurable growth in consultation volume from organic and social

A paid program hitting cost-per-consult targets through a well-managed vendor

A brand that looks and sounds unmistakably like Lift everywhere a patient finds us

YOU ARE A FIT IF

You have 3 to 5+ years in marketing with a portfolio of content you personally shot and edited

You are proficient in short-form video editing (CapCut, Premiere, or similar)

You are comfortable directing people on camera, including a busy surgeon and nervous patients

You have run paid campaigns yourself, or worked closely enough with paid media to manage a vendor with confidence

You are organized: content calendars, asset libraries, consent tracking

You can work on-site in Webster, TX (this is an in-office role by design; the content lives here)

You are comfortable operating within HIPAA and patient-consent requirements (we will train you on specifics)

NICE TO HAVE

Aesthetics, plastic surgery, med spa, dental, or wellness marketing experience

Spanish fluency (a meaningful share of our patients are Spanish-speaking)

Photography skills with a mirrorless or DSLR camera

Experience with CRM and marketing platforms

COMPENSATION AND BENEFITS

$70,000 to $90,000 base, depending on experience

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