Pearson is seeking a Lead Specialist, Performance Marketing to lead day-to-day paid search initiatives across Google Ads, SA360, and Microsoft Ads, driving enrollments and product adoption with a data-driven mindset.
You will manage internal teams and agency partners, develop testing roadmaps, and optimize campaigns for volume, CTR, and ROI while collaborating with Analytics, Enrollment, Finance, and Marketing.
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Performance Marketing Lead - Paid Search & Analytics
Pearson · Jefferson City, MO, USA ·
- Job type:
- Full Time