Senior Associate Consumer Marketing Manager

Senior Associate Consumer Marketing Manager

Full-time
Job Category Org: Marketing
Domino’s is a purpose-inspired, performance-driven company powered by exceptional people who are committed to feeding the power of possible—one pizza at a time. Founded in 1960 as a single store in Ypsilanti, Michigan, Domino’s has grown into the largest pizza company in the world, with more than 22,300 stores across 90+ markets. Our success is built on the strength of our people, technology, and franchise system. As a leader in innovation, we continue to transform the pizza and QSR industry while creating opportunities for team members to learn, grow and thrive. If you're ready to make an impact, build a meaningful career and help shape what's next, there's a place for you at Domino's.
Domino’s Pizza is seeking a skilled senior associate digital campaign marketing manager to activate on multi-step, multi-channel sequences and personalized campaigns to drive lifetime value. This role will be vital in unlocking Domino’s significant data advantage and accelerating impact of digital channels to drive topline business growth by deploying more relevant, high-value consumer experiences across channels.
Main Responsibilities

(50%) Develop and lead initiatives for Personalization Digital Customer Journey

Collaborate with Manager, Personalization and Customer Lifecycle on the strategic roadmap for digital customer journeys and personalization in partnership with Data Sciences, Data Management, Digital Media, Customer Care, and eComm teams
Partner with data sciences to apply machine-learning models and optimize digital customer journeys and personalization campaigns
Strategic development of targeted/personalized campaigns aimed at solidifying acquisition and increasing frequency
Set the strategic roadmap for journey and personalization based eComm features, offers, and enablement
Partner with decision science on integration of data and data models into personalization campaigns and/or customer journeys
Collaborate and gather information to assist in creating presentations to Marketing Leadership and other advisory boards regarding program performance or other key updates.
Maintain working knowledge of Customer Journey best practice, including technical solutions as well as data integration approaches on eComm and marketing channels
(50%) Project Management of Personalization Campaigns & Digital Customer Journeys

Work with cross-functional groups including MarTech Operations, Data Sciences, Data Management, Media, IT, Marketing, Legal, etc. to develop full project plans tied to multi-channel, multi-step journeys and personalized/targeted campaigns
Establish key milestones, deadlines and dependencies for each cross-functional team and track cross-functional progress against those deadlines/milestones
Own the prioritization and implementation of enhancements for journey & personalization based eComm features, offers, and enablement.
Bachelor’s Degree in business, marketing, or related field
5+ years in developing CRM digital experiences at scale
Digital UX experience within the QSR or retail eCommerce industry is desired
Experience activating machine-learning models like Lifetime Value and Next Best Action in customer-facing experiences is desired
Familiarity with online marketing tools including CRM systems and marketing automation tools.
Self-starter with high focus on team success across function
Strong written and verbal communication skills
Strong project management and leadership ability
Ability to sift through data/insights and translate into effective marketing activation plans
Proven ability to drive change and adapt quickly
Benefits

Paid Holidays and Vacation
Medical, Dental & Vision benefits that start on the first day of employment
No-cost mental health support for employee and dependents
Childcare tuition discounts
No-cost fitness, nutrition, and wellness programs
Fertility benefits
Adoption assistance
401k matching contributions
15% off the purchase price of stock
Company bonus
All your information will be kept confidential according to EEO guidelines.
Job Location
#J-18808-Ljbffr