Senior Associate Consumer Marketing Manager

Domino’s is a purpose-inspired, performance-driven company powered by exceptional people who are committed to feeding the power of possible—one pizza at a time. Founded in 1960 as a single store in Ypsilanti, Michigan, Domino’s has grown into the largest pizza company in the world, with more than 22,300 stores across 90+ markets. Our success is built on the strength of our people, technology, and franchise system. As a leader in innovation, we continue to transform the pizza and QSR industry while creating opportunities for team members to learn, grow and thrive. If you're ready to make an impact, build a meaningful career and help shape what's next, there's a place for you at Domino's.

Job Description
Domino’s Pizza is seeking a skilled senior associate digital campaign marketing manager to activate on multi-step, multi-channel sequences and personalized campaigns to drive lifetime value. This role will be vital in unlocking Domino’s significant data advantage and accelerating impact of digital channels to drive topline business growth by deploying more relevant, high-value consumer experiences across channels.

Main Responsibilities:
(50%) Develop and lead initiatives for Personalization Digital Customer Journey

Collaborate with Manager, Personalization and Customer Lifecycle on the strategic roadmap for digital customer journeys and personalization in partnership with Data Sciences, Data Management, Digital Media, Customer Care, and eComm teams

Partner with data sciences to apply machine-learning models and optimize digital customer journeys and personalization campaigns

Strategic development of targeted/personalized campaigns aimed at solidifying acquisition and increasing frequency

Set the strategic roadmap for journey and personalization based eComm features, offers, and enablement

Partner with decision science on integration of data and data models into personalization campaigns and/or customer journeys

Collaborate and gather information to assist in creating presentations to Marketing Leadership and other advisory boards regarding program performance or other key updates.

Maintain working knowledge of Customer Journey best practice, including technical solutions as well as data integration approaches on eComm and marketing channels

(50%) Project Management of Personalization Campaigns & Digital Customer Journeys

Work with cross-functional groups including MarTech Operations, Data Sciences, Data Management, Media, IT, Marketing, Legal, etc. to develop full project plans tied to multi-channel, multi-step journeys and personalized/targeted campaigns

Establish key milestones, deadlines and dependencies for each cross-functional team and track cross-functional progress against those deadlines/milestones

Own the prioritization and implementation of enhancements for journey & personalization based eComm features, offers, and enablement.

Qualifications

Bachelor’s Degree in business, marketing, or related field

5+ years in developing CRM digital experiences at scale

Digital UX experience within the QSR or retail eCommerce industry is desired

Experience activating machine-learning models like Lifetime Value and Next Best Action in customer-facing experiences is desired

Familiarity with online marketing tools including CRM systems and marketing automation tools.

Self-starter with high focus on team success across function

Strong written and verbal communication skills

Strong project management and leadership ability

Ability to sift through data/insights and translate into effective marketing activation plans

Proven ability to drive change and adapt quickly

Additional Information
Benefits:

Paid Holidays and Vacation

Medical, Dental & Vision benefits that start on the first day of employment

No-cost mental health support for employee and dependents

Childcare tuition discounts

No-cost fitness, nutrition, and wellness programs

Fertility benefits

Adoption assistance

401k matching contributions

15% off the purchase price of stock

Company bonus

All your information will be kept confidential according to EEO guidelines.

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