Position Title: VP - Vice President - Business Development and Innovation Department: Brand and Growth Marketing
Job Description: General Description: The Vice President of Business Development and Innovation leads comprehensive business planning, business development, relationship cultivation and partnership management. The business development function includes maintaining, developing, and advancing strategic relationships; developing partnership models; and directing and implementing proactive and responsive growth programs The role is directly responsible for researching, developing, coordinating, directing, supporting, and executing the OU Health enterprise business development strategy which includes utilization of market research and customer insights, establishing relationships, and the execution of new partnerships, affiliations, programming, and acquisitions.
Essential Responsibilities
Works with the Chief Marketing and Growth Officer in the planning, consultation, and implementation of growth opportunities through program opportunities, strategic partnerships, alliances, affiliations, and acquisitions in support of OU Health’s business strategy.
Support the Chief Marketing and Growth Officer in the planning and operations of a system wide growth and innovation incubator.
Developing and maintaining consistent processes to communicate business development assessments with executive team, clinical leadership and operational leadership.
In collaboration with key system leaders, and in support of OU Health’s growth strategy, evaluate needs and priorities, as well as market trends, competitors, industry influencers, relevant services, and impact on profitability with business development opportunities.
Create, administer, and implement business development strategies for OU Health to evaluate and recommend proactive and responsive growth opportunities.
Identify, evaluate, solicit, and follow-up with business development opportunities through relationship building, communication, and organizational alignment.
Lead the preparation of executive level briefs and business cases for strategic partnerships and business opportunities.
Develop analytics and metric reports driving the health of the business development function: pipeline, activity, revenue growth, implementation, and execution.
Partner with executive leadership, operations, and clinical leadership to optimize existing revenue models and create new revenue streams in both short- and long-term budgeting.
Directs the day-to-day communication and partnership management for external partnerships, transfer relationships and referring physicians.
Leads the overall field sales strategy to cultivate referral relationships, transfer partnerships, new referral opportunities and early-stage business development opportunities.
Work with enterprise executive leadership to execute board approved M&A integration plans for business development across the portfolio.
Lead, develop, coaches, and effectively manages teams across business development and physician outreach to ensure deliverables and performance metrics are met.
General Responsibilities
Performs other duties as assigned.
Minimum Qualifications
Education:
- Master's degree required.
- Bachelor's degree from an accredited college or university, preferably in marketing, advertising or business required.
Experience
- Minimum of ten (10) years of progressive leadership experience with at least five years in Healthcare Marketing.
License(s)/Certification(s)/Registration(s) Required
- Valid unrestricted State of Oklahoma Driver's License required.
Knowledge, Skills and Abilities
Must possess the required level of skills and abilities to read, write, speak, and apply mathematical concepts and sound reasoning to successfully perform the essential duties and responsibilities of this job. Must be able to perform basic operations on a computer within the Windows operating system. This position requires problem solving skills, critical thinking skills, and the ability to multi-task.
Benefits
- PTO
- 401(k)
- medical and dental plans
OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more. We know that a total benefits and compensation package, designed to meet your specific needs both inside and outside of the work environment, create peace of mind for you and your family. OU Health is the state’s only comprehensive academic health system of hospitals, clinics and centers of excellence. With 11,000 employees and more than 1,300 physicians and advanced practice providers, OU Health is home to Oklahoma’s largest doctor network with a complete range of specialty care. OU Health serves Oklahoma and the region with the state’s only freestanding children’s hospital, the only National Cancer Institute-Designated OU Health Stephenson Cancer Center, Oklahoma’s flagship hospital, which serves as the state’s only Level 1 trauma center and Edmond Medical Center in the heart of the Edmond Community. Becker’s Hospital Review named University of Oklahoma Medical Center one of the 100 Great Hospitals in America for 2020. OU Health’s oncology program at OU Health Stephenson Cancer Center was named Oklahoma’s top facility for cancer care by U.S. News & World Report in its rankings. OU Health also was ranked by U.S. News & World Report as high performing in these specialties: Colon Surgery, COPD and Congestive Heart Failure. OU Health’s mission is to lead healthcare in patient care, education and research. Experts in prevention, treatment and cures, our team works to improve lives through innovation in medical care, education and research, while investing in the people, technologies and facilities that will enable us to achieve our goals. We are seeking individuals who have a passion and talent for caring for others. By joining our team, you will provide quality health care to our community through the work you do every day. We provide clinical and non-clinical opportunities to further your career and we invite you to explore our available positions.
Equal Employment Opportunities
Equal employment opportunities are provided to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability, sexual orientation, gender identity, genetic information or protected veteran status in accordance with applicable federal laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training. Reasonable accommodations are made to the known physical and mental limitations of qualified individuals with disabilities.
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