Digital Content Specialist

Digital Content SpecialistThis role is with a Fortune 100 global healthcare company committed to delivering cost-effective, high-quality care. The organization provides medical products, pharmaceuticals, and business services that improve the efficiency of healthcare. This is a great opportunity to join a leader in the healthcare industry, supporting over 60,000 locations across the U.S.Responsibilities:Build and maintain marketing assets such as templated banners, landing pages, and messages within Adobe Experience Manager (AEM)Activate digital advertisements and target specific audience segments using Adobe TargetServe as a Subject Matter Expert (SME) for Adobe Experience Manager (AEM) and other digital marketing toolsPartner with marketing teams to gather project requirements, develop digital solutions, and incorporate feedback to optimize deliverablesManage and prioritize production requests while ensuring timely completion and adherence to brand standardsOptimize web content for SEO and enhanced user experienceTroubleshoot and resolve technical issues related to content display and functionalityCollaborate with internal teams and vendor partners to ensure successful project executionSupport omnichannel marketing initiatives by delivering engaging on-site experiences aligned with business goalsWork with internal stakeholders to ensure accurate revenue tracking across digital contentManage digital content projects within Workfront, ensuring tasks are assigned, tracked, and completed on scheduleQualifications:Bachelor's degree in Marketing, Communications, or a related field preferredExperience with Adobe Experience Manager (AEM) or a similar Content Management System (CMS)Experience with Workfront or other project management softwareExperience with Adobe Target is a plusStrong understanding of HTML and CSSKnowledge of SEO best practicesExcellent communication, collaboration, and problem-solving skillsAbility to manage multiple projects simultaneously while meeting deadlinesStrong attention to detail and commitment to delivering high-quality workAbility to quickly adapt to evolving systems, tools, and processesTeam Culture:Our Production team thrives on collaboration, working closely with our Client Services and Design teams to bring projects to life. We foster a fun and welcoming environment, especially during our in-office collaboration days. Team members are encouraged to embrace new challenges, take on projects beyond their core responsibilities, and continuously learn new skills and processes from experienced colleagues.#TMCA