Vice President, Marketing

Vice President of MarketingThe Vice President of Marketing plays a critical leadership role in leading the marketing function for maximizing the commercial performance of Rytelo in the US by driving market share growth, accelerating physician adoption, and leading the development and execution of winning brand strategies. The Vice President serves as the strategic architect of the brand, translating corporate objectives into impactful customer-focused strategies and flawless execution, and serving as a key member of the Commercial Leadership Team (CLT).This position will report to the Executive Vice President & Chief Commercial Officer.Primary ResponsibilitiesOwn brand performance and accountability for achieving revenue, prescription, market share, and profitability objectivesDevelop and execute strategies to accelerate product adoption and drive sustainable growth across targeted customer segmentsContinuously assess performance against key metrics and rapidly adjust strategies to optimize resultsEstablish and execute a comprehensive brand strategy that differentiates the product and strengthens competitive positioningLead the development and deployment of omnichannel promotional campaigns that drive physician engagement and prescribing behaviorEnsure marketing resources are focused on the highest-value initiatives and customer segmentsDrive execution excellence through rigorous planning, measurement, and optimizationPartner closely with Sales leadership to align strategic objectives and field executionCollaborate with Medical Affairs to ensure scientific differentiation is effectively communicated while maintaining complianceWork with Market Access to address reimbursement challenges and expand patient accessSupport forecasting, budgeting, and resource allocation decisions across the commercial organizationAttract, manage, coach, develop, and retain a talented central and regional marketing team to effectively achieve the mission and stated objectives, ensuring a highly engaged and accountable team cultureCompetenciesStrong strategic agility with the ability to analyze complex business issues and opportunitiesAbility to adapt to evolving market and competitive dynamicsAbility to utilize sound judgment to establish appropriate objectivesSolid understanding of clinical trial design, drug development process, and promotional regulatory processesWillingness to roll-up sleeves and be hands-on in a high-growth, fast-paced environmentStrong interpersonal skills and a superior cross-functional team player with the ability to establish productive working relationships within a diverse populationIntelligent, enthusiastic, ambitious, creative, results-oriented, and self-motivatedPossesses consultative-style and the ability to interact with senior management team to gather critical messages while also able to diplomatically push back with alternate approaches or solutionsExcellent verbal and written communication skills, including ability to present ideas in business-friendly and user-friendly languageHighest level of ethics, integrity, and trust while acting with courage and candorAbility to collaborate effectively with colleagues and management in a hybrid work environment, with the majority of time spent in the NJ officeExperienceBachelor's degree in business, marketing, or life sciences required; advanced degree preferred15+ years of progressive experience in marketing function in the pharmaceutical or biotechnology industrySignificant product launch experience in a senior/executive level marketing leadership position with substantial, hands-on commercial experience in hematology or oncologyExtensive experience with developing and executing marketing strategies and tactics, market research and analysis, and business forecastingStrong knowledge and relationships with top tier US Hematology opinion leaders is highly desiredEEO Statement:All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.Benefit Statement:All regular-status, full-time employees of Geron are eligible to participate in the Company's comprehensive benefit program, pursuant to plan terms and conditions. Plan choices include medical, dental, vision, life insurance, flexible spending accounts, disability insurance, supplemental health insurance, a 401(k) retirement savings plan, and an employee stock purchase plan. Geron also provides regular-status, full-time employees with a generous time off program that includes the eligibility to accrue 160 hours of vacation during each full year of employment, 64 hours of sick leave, 9 standard paid holiday days off, and paid leave for certain life events. Geron recognizes that its employees work in many different states and therefore may be affected by different laws. It is Geron's intention to comply with all applicable federal, state, and local laws that apply to the Company's employees.Salary Statement:Offered compensation is determined based on market data, internal equity, and an applicant's relevant skills, experience, and educational background.General Salary Range: $315,000 to $340,000