Regional Marketing Manager

Regional Marketing Manager

The Regional Marketing Manager will play a pivotal role in elevating the Highgate Hawaii regional portfolio by executing impactful, demand-generating property marketing initiatives. This role is responsible for overseeing and evolving the individual marketing strategies to meet each property's business and brand visibility objectives, while also serving as the property and regional brand ambassador. The Regional Marketing Manager helps plan, coordinate, execute and evaluate end-to-end marketing, e-commerce, advertising, paid media, social media, events and promotional activities for their properties and respective public-facing brand channels. They will evaluate customer feedback and demos, market conditions, and competitor information, and help to develop and implement full-funnel cross-channel marketing plans that enhance market share, visibility and conversion. This role will also develop and oversee marketing partnerships and AORs, brand collateral and guest programming, and positively contribute to enhancing guest satisfaction and team culture.
In partnership with sales and revenue teams, develop, implement and manage all property marketing plans and partnership opportunities, continuously driving marketing initiatives that create brand awareness, deepen customer loyalty and increase market share and overall top line conversion
Manage partner agencies on a daily basis, including the management of the scopes of work, deliverables, channel strategy and performance
Oversee the health and accuracy of all public-facing brand channels and guest platforms
Develop and implement e-marketing and paid digital advertising strategies across all property channels (e.g. e-Blasts, e-Brochures/modules, e-Proposals, social media, traditional advertising, affiliates, web and blog content, etc.)
In alignment with business objectives and quarterly/annual goals, drive SEO/GEO and paid media strategy across e-commerce channels
Regularly review channel performance reporting and data analytics; supply actionable insights
Assist with the development of marketing budgets and manage applied funds
Coordinate with hotel operation teams to plan, promote and organize special events that will generate demand and enhance brand visibility and overall market positioning
Educate stakeholders on marketing Brand Standards to ensure compliance
Lead planning and execution of photo and video shoots on property, ensuring alignment with brand standards and storytelling goals; manage the hotel's photo libraries and public visual identity
Manage all aspects of event marketing including signage, collateral, and multi-channel promotion (in-house, social, direct mail etc.)
Vet, coordinate, and manage on-property influencer stays and activations that align with the resort's brand values and audience; track deliverables and performance
Support in vetting, hosting and coordinate media visits, press tours, and FAM trips to secure earned media coverage and positive exposure; track deliverables and performance
Ensure regular updates of content assets to reflect business objectives, seasonality, promotions, and key property selling points
Collaborate on campaigns that incorporate F&B, spa/wellness, sustainability, and cultural programs to tell a cohesive brand story
Present results, strategies and thought-leadership to ownership and stakeholder groups
Maintain the internal Highgate hotels portals with all the most up to date property information – photographs / fact sheets / releases / sales collateral. etc.
Serve as a property and brand ambassador; engage in external networking on behalf of the company
Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management
Create monthly reports and monitor effective benchmarks for measuring KPIs / ROIs for all marketing campaigns
Monitor trends in marketing, e-commerce, digital, social, traditional and emerging channels