Regional Marketing Manager

Regional Marketing Manager The Regional Marketing Manager will play a pivotal role in elevating the Highgate Hawaii regional portfolio by executing impactful, demand-generating property marketing initiatives. This role is responsible for overseeing and evolving the individual marketing strategies to meet each property's business and brand visibility objectives, while also serving as the property and regional brand ambassador. The Regional Marketing Manager helps plan, coordinate, execute and evaluate end-to-end marketing, e-commerce, advertising, paid media, social media, events and promotional activities for their properties and respective public-facing brand channels. They will evaluate customer feedback and demos, market conditions, and competitor information, and help to develop and implement full-funnel cross-channel marketing plans that enhance market share, visibility and conversion. This role will also develop and oversee marketing partnerships and AORs, brand collateral and guest programming, and positively contribute to enhancing guest satisfaction and team culture.
Responsibilities include developing, implementing and managing all property marketing plans and partnership opportunities, managing partner agencies, overseeing public-facing brand channels, developing e-marketing and paid digital advertising strategies, reviewing channel performance reporting and data analytics, assisting with marketing budgets, coordinating special events, educating stakeholders on marketing Brand Standards, leading photo and video shoots, managing event marketing, vetting and managing influencer stays and activations, supporting media visits and press tours, ensuring content updates, collaborating on campaigns, presenting results to stakeholders, maintaining internal portals, serving as a brand ambassador, providing strategic planning support, creating monthly reports, and monitoring marketing trends.
Qualifications include a minimum of 3 to 5 years' experience in the Marketing/Communications industry (hospitality industry essential), demonstrated ability to develop and implement successful demand-generation marketing strategies, proficiency in Microsoft Office, Canva, GA4, strong presentation and communications skills, ability to develop and maintain relationships, strong project management or organizational skills, ability to organize focused and exclusive events, ability to communicate information and build relationships, knowledge of social media and content creation, excellent writing and communication skills, ability to deliver strong digital, print and collateral marketing materials, ability to work in a high-pressure environment, exceptional attention to detail and follow-up, flexibility and ability to work long hours sometimes, ability to maintain a warm and friendly demeanor, ability to communicate with all levels of employees and guests, ability to listen and understand concerns, ability to multitask and prioritize, approach all encounters with guests and employees in a service-oriented manner, attendance at required meetings and trainings, compliance with Highgate Hotel standards, ability to maximize productivity, ability to handle problems, ability to cross-train in related areas, ability to maintain confidentiality, ability to show initiative, and performing other duties as requested by management.