Social Media Manager

Global Social Media, Public Relations & Influencer Manager
Reports To: AVP, Creative
Position Overview We are seeking a strategic, results-driven Global Social Media, Public Relations & Influencer Manager to elevate brand awareness, cultural relevance, consumer engagement, and business growth across global markets.
The ideal candidate is a strong storyteller and relationship builder who understands the intersection of social media, earned media, influencer marketing, and consumer brand strategy . This individual is highly collaborative, culturally aware, data-driven, and comfortable managing multiple campaigns and stakeholders in a fast-paced environment.
Key Responsibilities Execute global social media, public relations, and influencer strategies aligned with overall brand and business objectives.
Translate brand priorities into compelling social content, earned media opportunities, and creator partnerships.
Maintain a consistent brand voice, messaging strategy, and visual identity across social, PR, influencer, and broader marketing initiatives.
Support seasonal campaigns, product launches, events, and key brand moments through integrated communications planning.
Identify opportunities to strengthen brand visibility and consumer engagement across paid, owned, earned, and creator channels.
Serve as a primary day‑to‑day social media, PR, and influencer contact for global franchise partners.
Develop campaign and creator briefs, provide strategic direction and feedback, and ensure partner deliverables meet brand standards and campaign objectives.
Help drive global strategy for developing localized relationships with creators, influencers, media contacts, and other external brand partners.
Manage influencer campaigns from execution through completion, including briefing, content review and approvals, performance tracking, and reporting.
Partner with regional and franchise teams to effectively scale global programs while addressing local market needs.
Manage agency relationships and external partners to ensure quality, consistency, and timely execution.
Cross-Functional Collaboration Partner closely with Creative, Visual Merchandising, Merchandising, E-Commerce, Marketing, and Regional teams to deliver cohesive global campaigns.
Support communications planning for product launches, seasonal campaigns, events, and corporate initiatives.
Collaborate with internal teams to develop social content, PR materials, influencer toolkits, campaign briefs, and supporting assets.
Maintain global brand consistency while providing flexibility for regional relevance and local market requirements.
Coordinate across multiple stakeholders to ensure campaigns remain on strategy, on brand, and on schedule.
Measurement & Optimization Track and report social media, PR, and influencer KPIs, including engagement, reach, impressions, sentiment, earned media value, and creator performance.
Evaluate campaign results and translate data into actionable recommendations for future initiatives.
Identify opportunities to optimize content, creator partnerships, channel strategies, and campaign performance.
Develop and communicate insights, competitive learnings, and emerging best practices to key stakeholders.
Qualifications 5–8+ years of experience in social media, public relations, influencer marketing, communications, brand marketing, or a related discipline.
Demonstrated experience managing integrated social, PR, and influencer/creator campaigns for consumer-facing brands.
Strong knowledge of major social platforms, creator ecosystems, content trends, influencer marketing practices, and earned media strategies.
Experience managing agencies, franchise partners, creators, and other external partners.
Ability to evaluate campaign performance and translate metrics and insights into strategic recommendations.
Excellent written and verbal communication skills with strong editorial judgment and attention to detail.
Strong project management and stakeholder management capabilities.
Ability to manage multiple campaigns, priorities, and deadlines in a fast‑paced, evolving environment.
Experience partnering across Creative, Marketing, Digital/E-Commerce, Merchandising, and commercial teams.
Strong understanding of brand storytelling and how to adapt global strategies for regional audiences.
Experience within fragrance, beauty, home, lifestyle, fashion, retail, or consumer products is highly preferred.

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