Sr Specialist, Owned Channels

Our client is looking for a senior specialist to grow their owned channels. This role includes planning, forecast and coding for owned channels campaigns. A successful candidate will leverage insights to recommend an overall plan to support a marketing brief, and drive efficiencies in email production, leveraging dynamic email templates and HTML.

Education
Bachelor's degree in relevant field of study or equivalent years of related work experience required

Work Experiences

3-5 years of email marketing, email operations and web analytics marketing experience

2-3 experience coding HTML emails with dynamic content

ESP experience required

Movable Ink, Nifty Images, or Liveclicker experience a plus

Json, Javascript or Python competency a plus

Skills

Expertise in preparation of email marketing campaigns (including landing pages, HTML coding, etc.)

Excellent analytic skills with the ability

Responsibilities

Build and optimize complex & personalized email content

Manage the review of analytics from ESP, Adobe Analytics and other applicable tools to provide insight on current campaigns and channel performance, and suggest improvements as needed

Lead cross functional meetings to reach decisions on content and overall user experience

Optimize content, implement process improvements, etc. based on gathered empirical data

Cultivate relationships with category merchandisers, the creative team, the analytics team, merchants, and marketing to ensure key sales drivers have the proper coverage

Supports the Sr. Manager, Owned Channels in the planning or execution of strategic Email & SMS Marketing long term plans that integrate with organizational marketing initiatives

Analyze trends, draw conclusions, and provide recommendations of content, subject line, testing opportunities.

Works closely with the category marketing, E-Commerce team and other key marketing teams to ensure online marketing efforts are obtaining an acceptable ROI.

Creates research plans to identify strategic online marketing initiatives, keeps up with industry trends, and work with Digital Marketing to expand the Academy database.

Drive engagement with proper audience segments as database grows.

EOE Statement
Specialist Staffing Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

To find out more about Huxley, please visit www.huxley.com

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