Sr Owned Channels & Customer Marketing Specialist

Location

Columbus Corporate Headquarters
Position Overview

The Senior Owned Channels & Customer Marketing Specialist is responsible for the strategy, planning, execution, and optimization of email and mobile marketing programs, including email, SMS and app push, and store marketing initiatives. This role plays a critical part in furthering our brand, customer, and business goals by delivering compelling, customer‑first communications that drive engagement, traffic, conversion, trips, spend, retention, and revenue.
Responsibilities

Build and execute owned channel and store marketing initiatives, ensuring alignment with brand positioning, customer strategy, product priorities, promotional moments, and business goals.
Lead end‑to‑end planning and execution of email, SMS, and app push campaigns.
Develop owned channel and store strategies that support retention, reactivation, loyalty engagement and omni‑channel growth.
Lead store marketing initiatives to drive traffic, conversion, and omni‑channel customer engagement.
Establish, monitor, and optimize performance against business plans and key KPIs.
Interpret performance metrics and communicate insights to leadership.
Partner with cross‑functional teams to define messaging strategy, audience selection, segmentation, personalization, and campaign timing.
Own and manage the owned channels calendar with a thoughtful approach to contact frequency, customer experience, business priorities, and long‑term brand equity.
Strategize, build, maintain and optimize customer‑lifecycle moments through journey/trigger campaigns and transactional messages.
Ensure best‑in‑class execution across all touchpoints.
Develop and execute a test‑and‑learn roadmap across subject lines, creative, messaging, timing, frequency, segmentation, personalization, offers, and channel mix.
Build and review weekly reporting for performance monitoring and partner with Analytics and CRM teams to identify insights and translate learnings into actionable recommendations.
Support key initiatives including loyalty programs, lifecycle journeys, direct mail, brand campaigns, store openings/closings, events, product launches, livestreams, and other customer‑facing moments.
Lead day‑to‑day communication and execution logistics with external partners, platform vendors and Store Operations.
Identify opportunities to improve workflows, automation, personalization, reporting, and channel performance.
Stay current on owned channel best practices, customer communication trends, platform capabilities, and retail/eCommerce innovation.
Required Experience & Qualifications

5–7+ years of experience in digital marketing, CRM, lifecycle marketing, owned channels, or email/mobile marketing, preferably within retail or eCommerce.
Proven experience managing email, SMS, app push, or lifecycle marketing programs at scale.
Strong understanding of customer segmentation, personalization, journey orchestration, campaign QA, and performance optimization.
Experience setting and managing KPIs tied to engagement, traffic, conversion, trips, spend, retention, and revenue.
Experience working with store operations and retail store teams on marketing initiatives that drive traffic, conversion and engagement.
Bachelor's degree or equivalent professional experience preferred.
Experience with CRM, email, and marketing automation platforms such as Adobe Campaign, Bluecore, Salesforce Marketing Cloud, Braze, Klaviyo, Attentive, or similar platforms.
Familiarity with JIRA, Confluence, Microsoft Office, Excel, Google Analytics, in‑platform reporting dashboards, and campaign performance tools.
Critical Skills & Attributes

Strategic, customer‑centric thinker who understands how owned channels support brand storytelling, customer growth, and business performance.
Data‑driven and commercially minded, with the ability to connect campaign performance to broader customer and financial outcomes.
Strong ownership mentality with accountability to KPIs, timelines, execution quality, and continuous improvement.
Highly organized and detail‑oriented, with the ability to manage multiple campaigns, priorities, and stakeholders.
Clear, proactive communicator who can influence and collaborate across cross‑functional teams.
Comfortable operating in a fast‑paced, test‑and‑learn environment.
Passion for customer experience, brand storytelling, and delivering communications that are both effective and elevated.
Equal Opportunity Statement

An equal opportunity employer, PHOENIX does not discriminate in recruiting, hiring or any other terms and conditions of employment on the basis of any federal, state, or locally protected characteristic. PHOENIX only hires individuals authorized for employment in the United States. PHOENIX is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation to search and apply for a job position due to a disability, please call 1‑800‑964‑9793 and say "Associate Relations" or email AssociateRelations@Express.com and let us know the nature of your request and your contact information.

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