Assistant Brand Manager Digital Shelf Strategy and Execution

Assistant Manager, ABM, Digital Shelf Strategy & ExecutionHave you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.Come join the largest baking company in the world and our family of 20,000 associates nationwide!Top Reasons to Work at Bimbo Bakeries USA:Salary Range: $66,600 - $86,600Annual Bonus EligibilityComprehensive Benefits PackagePaid Time Off401k & Company MatchPosition Summary:The ABM, Digital Shelf Strategy & Execution drives how the company's brands show up, engage shoppers, and convert across retailers' digital shelves. This role owns the strategy, creative direction, testing roadmap, and performance optimization of digital shelf content across the portfolio. The Assistant Manager will identify opportunities to improve product content, develop scalable content standards, lead test-and-learn initiatives, and turn performance insights into clear recommendations that improve engagement, conversion, and ROI. As part of the Omnichannel team, this role will partner closely with brand, creative, agency, vendor, analytics, and commercial stakeholders to build stronger digital shelf experiences at scale. The Assistant Manager will translate brand priorities, shopper behavior, retailer capabilities, and content performance data into actionable strategies that strengthen product storytelling and improve measurable business outcomes across priority retailers.Key Responsibilities:Own and continuously evolve digital shelf content strategy across key brands within the portfolio, building on the existing content foundation and optimizing for stronger engagement and conversionDevelop scalable, repeatable content standards, frameworks, and templates that can be applied consistently across the company's brands, enabling both content quality and content development to scale as the portfolio growsResearch emerging digital shelf, search, and content best practices, including retailer requirements, enhanced-content trends, SEO/AEO, and AI-driven search behavior, and translate findings into actionable updates to the content strategyDesign and manage a hypothesis-driven A/B testing and experimentation roadmap, leveraging Amazon functionality and expanding to additional retailers or dedicated testing tools as capabilities matureMeasure the conversion impact and ROI of content optimizations, building clear reports and recommendations that quantify business impact from test-and-learn initiativesPartner with measurement vendors and tools that evaluate content effectiveness and conversion lift, including experimentation platforms, consumer content pre-testing, and predictive content scoring solutionsManage relationships with content and creative agencies/vendors, including briefing, reviewing, and ensuring all work meets creative quality standards and aligns to strategyPartner with brand teams to ensure digital shelf content is on-brand, compelling, accurate, and aligned to brand priorities and business objectivesPrioritize content investments and testing initiatives based on projected impact, feasibility, strategic importance, and ROI potentialCreate clear content requirements, standards, and approved assets that support efficient execution across retailers and brandsTranslate test results, performance data, and content insights into clear recommendations for internal stakeholders and senior leadershipSupport additional content strategy and optimization initiatives as needed, including Storefront development, 360 marketing campaign collaboration, and other omnichannel content prioritiesKey Behavioral Competencies:Balances brand and creative judgment with analytical rigor and a disciplined test-and-learn mindsetConnects content decisions to conversion, sales outcomes, and measurable ROIBuilds scalable systems, standards, and processes rather than one-off, brand-by-brand solutionsAnticipates emerging digital shelf, search, and retailer content trendsPrioritize initiatives based on impact and feasibilityDemonstrates strong analytical thinking, creativity, curiosity, and problem-solving skillsTakes ownership of content strategy, experimentation, and continuous improvementMaintains a strong focus on quality, brand consistency, and measurable resultsLeadership Competencies:Communicates test results, recommendations, and performance insights clearly to a range of audiences, including senior leadershipManage agencies and external partners to deliver on-strategy, high-quality workScales content standards and best practices across a complex, multi-brand portfolioDemonstrates initiative and accountability in a matrixed environmentTranslates complex performance data into clear business implications and confident recommendationsEducation and Work History:Bachelor's degree in Marketing, Communications, Business, or a related field preferred2–3 years of related experience in content strategy, brand marketing, eCommerce content, digital shelf, or a related functionDirect content experience is strongly preferred, including content strategy, copywriting, brand content development, creative development, or demonstrated experience designing scalable content structures and standards across multiple brands or product linesExperience designing and running A/B tests or experiments and interpreting conversion data preferredFamiliarity with content measurement and experimentation tools, such as Amazon Manage Your Experiments, consumer content testing platforms, or predictive content scoring solutions, a plusPreferred background in CPG, eCommerce, or omnichannel contentStrong understanding of digital shelf best practices, SEO/AEO, and content performance measurement preferredExcellent storytelling, presentation, organizational, and analytical skills requiredThe physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.