Hybrid Lifecycle Marketing Lead — AI-Driven Growth

The Weather Company is seeking a Lifecycle Marketing Manager to own and optimize the moments that matter for users across onboarding, activation, engagement, retention, and winback. You will build and own multi-channel campaigns (email, push, in-app) with segmentation, triggers, and personalized messaging to drive value and engagement.
You’ll collaborate with Product Marketing, Product, Design, and Data to ensure a clear, effective user journey and to scale the lifecycle program across web and

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