Lifecycle Marketing Lead - Hybrid, AI-Driven Personalization

The Weather Company is seeking a Lifecycle Marketing Manager to own the moments that matter for users, from first open to habitual daily use. You will lead lifecycle strategy and execution across onboarding, activation, engagement, retention, and winback, and collaborate with Product Marketing, Product, Design, and Data to maximize value.
You will build multi-channel campaigns, manage templates, QA, and deployment, and leverage AI tools to speed up copies, tests, and reporting.

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