Social Media Marketing Specialist

The Marketing Paid Social Specialist will be the tactical owner of our social media advertising efforts. You will be responsible for the daily 'hands-on-keys' management of our Meta, TikTok, and Pinterest programs. You will analyze performance and own optimizations across creative, audience, bidding and structure to drive incremental growth and omni impact.
This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.
A day in the life as a Marketing Paid Social Specialist … Own the end-to-end setup of campaigns across Meta, TikTok, and Pinterest, ensuring flawless execution of naming conventions, tracking tags, and audience parameters

Conduct daily pacing and performance checks to ensure budgets are scaling toward monthly targets and hitting efficiency KPIs

Manage the creative asset pipeline. You will pull granular performance data (hook rates, hold rates, CTR) to help the Manager brief the creative team on what’s actually converting

Partner with Martech and Feed partners to ensure product feeds are optimized for each platform and driving max impact

Support internal weekly and monthly performance shareouts, moving beyond "what happened" to "why it happened," and ‘what are we going to do next’using Excel and platform insights

Execute A/B tests and lift studies (Conversion Lift, Brand Lift, Geo holdout) to validate the incrementality of our social spend

Partner closely with Creative, eComm and CRM teams to ensure creative landing pages and audiences (1P data) are optimal and aligned with the broader business

What you’ll bring to the table… Proven expertise in Paid Social execution specifically across Meta, TikTok, and Pinterest, including experience with Advantage+ and other automated solutions

High-level "hands-on-keys" proficiency in Meta Ads Manager, TikTok Ads Manager, and Pinterest Ads; experience with Adobe Analytics or specialized social optimization tools is preferred

Experience with Catalog management and feed optimization to drive product discovery and personalized ad experiences

Solid understanding of platform algorithms and the technical infrastructure (Conversion API, offline signals, 1P data) required to steer them

Strong analytical and visualization skills, with a proven ability to turn raw data into actionable Omni-channel insights; Excel expertise is a must

A testing-first mindset, with a passion for proving value through continuous optimization and structured experiments

Sharp attention to detail and the ability to pivot between high-level project management and granular campaign adjustments

A collaborative spirit and a genuine curiosity to understand the "why" behind customer behavior and business shifts

We’d love to hear from you if you have… 2+ years of experience in Paid Social (Agency or In-house)

A Bachelor’s degree in Marketing, Communications, or a related field

Retail or eCommerce experience, with a solid understanding of how Social feeds into a larger omnichannel sales funnel

Experience analyzing creative and audiences and running A/B tests

Proficiency in Excel and Data Visualization, using tools like Tableau and Looker

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