PR & Creator Partnership Specialist

Magnifique International is household appliance startup redefining modern home cooking through premium, non-toxic, and thoughtfully designed kitchen appliances. Our products combine health, convenience, and culinary performance.
With strong DTC traction, multiple SKUs launching, and deep manufacturing partnerships, we’re entering a critical growth phase.
Role Description

We’re for an experienced and hands‑on operator who will own Magnifique's PR initiatives and creator partnerships from day one. You will work directly to guide our PR, earned media strategy, and creator partnerships: shaping our story, building relationships, securing media coverage, and organizing events. You’ll work directly with marketing leadership, with real autonomy to build the our external communication function the right way, from strategy, execution, to measurement.
What You’ll Do

Define and evolve Magnifique’s core messaging, positioning, and POV across product launches, brand moments, and company milestones
Translate product features into compelling, press-ready stories that resonate with lifestyle, food, wellness, design, and consumer tech media
Leverage your existing editors and creator relationships to drive consistent, high-quality coverage
Build and maintain a targeted press list across food, cooking, lifestyle, home, health, and business outlets
Pitch, secure, and manage coverage including product reviews, gift guides, founder features, trend stories, and partnerships
Own press releases, media kits, briefing docs, and launch timelines
Expand and maintain creator partnerships
Collaborate with creators and internal content teams to ensure PR, social, and brand storytelling reinforce each other
What We’re Looking For

5+ years of experience in PR, communications, or brand storytelling in CPG / consumer tech
A proven track record of earned media and strong relationships (not just a press list)
Strong editorial instincts, you know what makes a story newsworthy and how to tailor messaging to different outlets
Confident, clear communicator, a strong team worker
Take ownership, self-directed, strategic and execution-oriented
Comfortable operating in ambiguity and building systems from scratch
Compensation and Role Expectations:

Location: NYC or Los Angeles
Employment Type: Full-time
Compensation: $80,000–$100,000 annually
Travel: Willing to travel occasionally for launches, press meetings, trade shows, and key events

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