Managing Producer of Social Media & NewYorkUpstate.com

Strengthening and empowering all of the communities we serve.

Advance Media New York, publisher of syracuse.com, NYup.com, This Is CNY and The Post-Standard, is seeking a competent editor who will oversee all of the company’s social media efforts, manage the content for NewYorkUpstate.com (NYup.com), lead newsletter strategy and help drive newsroom AI initiatives.

In this Managing Producer role, you will coordinate closely with other newsroom leaders to ensure all of the best content is optimized properly for social media. You will manage a team of journalists that includes social media producers, writers for both NYup.com and syracuse.com, and newsletter producers.

This is an exciting opportunity for an editor who is familiar with Central and Upstate New York, knows how to package digital content for different audiences, and how to use AI tools to maximize content creation.

The base salary range is $65,000 to $85,000 per year.

What You’ll Be Doing

Help create and implement social media strategy on all platforms and oversee execution by social producers

Create compelling social media posts for multiple platforms

Work with other newsroom leaders on social media efforts and strategy

Build engagement and reach both organically and through paid promotion

Direct content creation for NYup.com and help create audience for syracuse.com using AI-assisted tools

Assign and edit articles

Work with freelancers and external content creators for both social media content and articles for the websites

Lead newsletter strategy across the newsroom

Ideal Candidate Will Have The Following

A minimum of 5 years of relevant journalism experience

Management or team leadership experience

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