Managing Producer of Social Media & NewYorkUpstate.com

Managing Producer of Social Media & NewYorkUpstate.com
Job Description

Strengthening and empowering all of the communities we serve.
Advance Media New York, publisher of syracuse.com, NYup.com, This Is CNY and The Post-Standard, is seeking a competent editor who will oversee all of the company’s social media efforts, manage the content for NewYorkUpstate.com (NYup.com), lead newsletter strategy and help drive newsroom AI initiatives.
In this Managing Producer role, you will coordinate closely with other newsroom leaders to ensure all of the best content is optimized properly for social media. You will manage a team of journalists that includes social media producers, writers for both NYup.com and syracuse.com, and newsletter producers.
This is an exciting opportunity for an editor who is familiar with Central and Upstate New York, knows how to package digital content for different audiences, and how to use AI tools to maximize content creation.
The base salary range is $65,000 to $85,000 per year.
What you’ll be doing:
Help create and implement social media strategy on all platforms and oversee execution by social producers
Create compelling social media posts for multiple platforms
Work with other newsroom leaders on social media efforts and strategy
Build engagement and reach both organically and through paid promotion
Direct content creation for NYup.com and help create audience for syracuse.com using AI-assisted tools
Assign and edit articles
Work with freelancers and external content creators for both social media content and articles for the websites
Lead newsletter strategy across the newsroom
Ideal candidate will have the following:
A minimum of 5 years of relevant journalism experience
Management or team leadership experience
Deep familiarity of social media management, platforms and analytics
A strong grasp of AP style, journalistic ethics and compelling storytelling
Understanding of analytics and social listening tools and experience using them to help measure success and make decisions
Basic video and photo editing experience preferred
Ability to multitask and prioritize multiple demands under deadline pressure
Willingness to work flexible hours as needed, including evenings and weekends
Desire and ability to work in the syracuse.com newsroom (this is not a remote position)
Experience using AI tools to produce content is a strong plus but not required
This job requires reliable transportation.
Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Advance Media New York is a part of Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .
Advance Media New York is a digitally focused news and information company serving Upstate New York. Advance Media New York publishes and operates an extensive portfolio of digital and print products featuring comprehensive in-depth content from Central New York's largest news organization. Advance Media New York's flagship brands are syracuse.com, the leading website in Central New York; The Post-Standard newspaper, which has served the Syracuse community since 1829; and NYup.com, the premier site for and about Upstate New York.
Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.
If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.
Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.
Advance Local Media LLC is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
The pay transparency policy is available here:
Advance Local Media LLC is committed to working with and providing reasonable accommodations to individuals with disabilities.
If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources, and let us know the nature of your request and contact information.
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