Marketing Manager

General Role Description
Develop, implement, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).

Role Accountabilities

Develop and implement integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels

Deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units

Propose creative ideas related to Company branding activities and execute, as approved

Report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations

Advise parent and group companies to ensure that all activities follow parent company branding objectives

Consult business units and manage advertising agency in the creation and maintenance of the Company’s online and social media presence

Evaluate marketing campaign effectiveness through quantitative analysis of results

Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites

Create and deliver newsletter articles for publication and distribution

Manage vendor relationships to maintain optimal cost where feasible

Provide cost information and advice for marketing department budget planning

Identify new marketing communications vendors and suppliers

Execute and manage all company business unit promotional email campaigns

Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule

Prepare press releases for industry trade publications, as assigned

General Employee Accountabilities

Bring full effort to bear on tasks assigned by manager

Give manager best advice

Give earliest notice when work cannot be delivered as specified

Cooperate and collaborate with peers and interact cross-organizationally as specified by manager

Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment

Comply with all Company policies, practices, and procedures and all regulations and laws

Recommend viable improvements proactively

Ensure effective utilization of business tools and processes

Qualifications

Bachelor’s degree in Business Studies, Marketing, Communications or a related field

5 years’ experience in marketing and marketing communications in a global B2B market

Demonstrated successful working relationships with external clients and other internal and external contacts

Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts

Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills

Demonstrated continuous improvement in areas of responsibility

Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps

Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice

Preferred Qualifications

10 years’ marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, renewable energy systems, paper, or related general industries

Demonstrated successful product marketing and brand management experience

Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation

Hiring Range: $82,550 - $123,850

Link to TMEIC Corporation Americas website
https://www.tmeic.com/. To be considered an applicant for any available positions, individuals must complete an online job application for each posting. A resume may be attached to the online application but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted.

EEO/AA/M/F/Vet/Disability Employer
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