Sr. Product Marketing Manager - Kennesaw, GA

Sr. Product Marketing Manager - Kennesaw, GAThe North American Postbiotics Senior Marketing Manager – Health & Wellness is a strategic marketing leadership role responsible for driving portfolio growth, commercialization strategy, and customer engagement across ADM's Human Nutrition and Health & Wellness platforms. Reporting to the Sr. Director of Marketing, NAM H&W, this role owns the development and execution of product marketing strategies that translate scientific innovation into commercially impactful market solutions. The position serves as a key cross-functional leader connecting sales, commercial, Product Development, R&D, regulatory and scientific affairs, to deliver the North American P&L. In addition, this role will lead the marketing implementation of ADM's Health & Wellness ingredient portfolio — with a strong emphasis on next-generation microbiome solutions, including postbiotics — within food and beverage applications. The role will identify whitespace opportunities, develop category-specific go-to-market strategies, and partner closely with customers to bring science-backed functional innovation to market across emerging and established F&B formats.Portfolio Strategy & OwnershipLead marketing strategy and commercialization planning for designated Health & Wellness products/platformsDevelop positioning, value propositions, and growth strategies aligned with regional commercial priorities.Identify whitespace opportunities and create innovation concepts aligned with market trends.Product Marketing & Go-To-Market LeadershipLead new product launch strategy from concept through commercializationTranslate scientific data into differentiated customer value propositionsPartner with Commercial, Regulatory and Scientific team to define claims frameworks and messaging strategyDevelop integrated campaign plans supporting regional growth objectivesDevelop regional customer-facing materials that reflect strategic positioning and commercial prioritiesLiaise with RSA, and Global Marketing Directors to ensure alignment on product positioning, claims, and campaign priorities.Coordinate marketing campaign activities and plans across the NAM region to ensure consistency, visibility, and executional excellence.Commercial & Customer EngagementAct as a strategic marketing partner to NAM commercial teamsDevelop high-impact customer narratives and solution-based storytellingSupport key customer engagements through tailored presentations and innovation conceptsRepresent marketing perspective in cross-functional customer initiativesCross-Functional LeadershipLead collaboration across Global Marketing, CD&D, RSA, and Commercial teamsInfluence prioritization of marketing initiatives aligned to growth targets.Drive alignment between regional execution and global platform strategy.Provide clear direction for asset development and campaign execution.Market & Business InsightsMonitor industry trends, competitive landscape, and consumer insights.Translate insights into actionable portfolio strategiesAnalyze category, customer and competitive dynamics leveraging market data and consumer insights.Qualifications5-7 years of experience in B2B and/or B2C product or category marketing within the nutraceutical, ingredient, or health & wellness industriesDemonstrated experience owning product or portfolio strategyDemonstrated experience launching new products in the market.Strong understanding of dietary supplement and functional ingredient markets, specifically related to microbiome ingredients such as prebiotics, probiotics and postbiotics.Functional food and beverage experience preferred.Experience with market research tools and data analysis (ex. Nielsen, Mintel, Innova, etc.)Digital /Social media marketing experience. Familiarity with AI tools a plus.Proven ability to lead cross-functional initiatives in matrix organizationsExceptional storytelling and presentation development skillsExperience translating science into commercial value highly preferredKey Success MeasuresPortfolio revenue growth contributionNumber of Customer engagementsCustomer engagement impactCreation of innovative product concepts/prototypes aligned with consumer need statesCommercial adoption of marketing platformsSuccessful GTM executionStrategic alignment across NAM stakeholdersExcited about this role but don't think you meet every requirement listed? We encourage you to apply anyway. You may be just the right candidate for this role or another one of our openings.ADM requires the successful completion of a background check. REF:110311BR