Sr. Product Marketing Manager - Kennesaw, GA

North American Postbiotics Senior Marketing Manager – Health & Wellness

The North American Postbiotics Senior Marketing Manager – Health & Wellness is a strategic marketing leadership role responsible for driving portfolio growth, commercialization strategy, and customer engagement across ADM's Human Nutrition and Health & Wellness platforms.

Reporting to the Sr. Director of Marketing, NAM H&W, this role owns the development and execution of product marketing strategies that translate scientific innovation into commercially impactful market solutions.

The position serves as a key cross-functional leader connecting sales, commercial, Product Development, R&D, regulatory and scientific affairs, to deliver the North American P&L. In addition, this role will lead the marketing implementation of ADM's Health & Wellness ingredient portfolio — with a strong emphasis on next-generation microbiome solutions, including postbiotics — within food and beverage applications. The role will identify whitespace opportunities, develop category-specific go-to-market strategies, and partner closely with customers to bring science-backed functional innovation to market across emerging and established F&B formats.

Portfolio Strategy & Ownership:

Lead marketing strategy and commercialization planning for designated Health & Wellness products/platforms

Develop positioning, value propositions, and growth strategies aligned with regional commercial priorities.

Identify whitespace opportunities and create innovation concepts aligned with market trends.

Product Marketing & Go-To-Market Leadership:

Lead new product launch strategy from concept through commercialization

Translate scientific data into differentiated customer value propositions

Partner with Commercial, Regulatory and Scientific team to define claims frameworks and messaging strategy

Develop integrated campaign plans supporting regional growth objectives

Develop regional customer-facing materials that reflect strategic positioning and commercial priorities

Liaise with RSA, and Global Marketing Directors to ensure alignment on product positioning, claims, and campaign priorities.

Coordinate marketing campaign activities and plans across the NAM region to ensure consistency, visibility, and executional excellence.

Commercial & Customer Engagement:

Act as a strategic marketing partner to NAM commercial teams

Develop high-impact customer narratives and solution-based storytelling

Support key customer engagements through tailored presentations and innovation concepts

Represent marketing perspective in cross-functional customer initiatives

Cross-Functional Leadership:

Lead collaboration across Global Marketing, CD&D, RSA, and Commercial teams

Influence prioritization of marketing initiatives aligned to growth targets.

Drive alignment between regional execution and global platform strategy.

Provide clear direction for asset development and campaign execution.

Market & Business Insights:

Monitor industry trends, competitive landscape, and consumer insights.

Translate insights into actionable portfolio strategies

Analyze category, customer and competitive dynamics leveraging market data and consumer insights.