Director, Marketing & Communications

Overview Job Title: Director, Marketing & Communications
Location: LSC-Online
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 43499
Commitment to Mission: This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.
Cultural Beliefs: One LSC; Student Focused; Own It; Foster Belonging; Cultivate Community; Choose Learning
Lone Star College offers high-quality, low-cost academic transfer and career training education to 80,000+ students each semester. LSC has been named a 2023 Great Colleges to Work For institution by the Chronicle of Higher Education. LSC consists of eight colleges, seven centers, eight Workforce Centers of Excellence and Lone Star Corporate College. LSC-Online is an independent campus led by a Campus President, committed to academic excellence and student success. LSC-Online provides flexible learning options and skills-based online learning so that students can complete the programs in two years or less. Location address is 20515 SH 249 (SH 249 and Louetta Road) Houston, Texas 77070.

Purpose and Scope The Director of Marketing and Communications' LSC-Online holds direct management authority and accountability for executing the department's policies and operational initiatives. Responsible for developing and sustaining college marketing initiatives for an online college whose primary audience is students enrolled in online learning programs within the college and the community at large. Provides expertise, oversight, and leadership in the development, integration, and execution of all advertising and publication activities as well as digital marketing initiatives and events. Execute independent decision-making with regard to all matters related to marketing and communications.

Essential Job Functions Develops and implements LSC-Online communication and a multi-year marketing plan, including media releases and campus-wide notifications
Provides leadership and vision to create a strategic plan for digital marketing outside of the existing service area, including but not limited to digital marketing, online publications, and virtual events
Responsible for establishing and maintaining relationships with the media and coordinating media inquiries, press releases, and crisis and issues responses
Provides expertise and material support for the coordination of LSC-Online communications, events, and public relations in an online environment
Responsible for the creation of executive communications, including presidential messages, videos, scripts, and visual presentations for convocation, commencement, board meetings, community groups, etc.
Oversees all social media, digital, and print marketing needs and maintains the LSC-Online website. Supervises multimedia services which provide support and assistance in all aspects of multimedia video production, editing, audio production, and streaming, as well as interactivity
Responsible for all special events, supporting internal and external use of LSC-Online facilities as well as virtual events. Provides leadership to a cross-functional implementation team, including academic and student services, credit and continuing education courses and programs, corporate training and economic development services, and cultural events for the internal and external community
Develops and implements a strategic plan with the leadership team for comprehensive online student recruitment and retention. Work closely with faculty, enrollment management, and college executives to promote student success across all disciplines and support student recruitment and retention efforts
Responsible for department budget oversight
Represents LSC-Online at internal and external events
Responsible for other reasonable related duties as assigned

Knowledge, Skills, And Abilities Excellent written and communications skills
Proven quick and thorough research and writing ability
Proven relationships with the press and key media outlets
Extremely knowledgeable in media, entertainment, and tech industries
Extremely organized and detail oriented
Proven capacity to multi-task in a fast-paced work environment with tight deadlines
Excellent judgment in high pressure situations
Working knowledge of CSM software preferred

Physical Abilities The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.

Work Schedule And Conditions Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone, and other general office equipment
Interface with internal and external contacts as needed to carry out the functions of the position
Work is performed in a climate-controlled office with minimal exposure to safety hazards

Required Qualifications Bachelor's degree and at least 5 years of related experience, or an equivalent combination of education and experience
Experience must include at least 3 years in a management level position

Preferred Qualifications Master's degree
Experience working with the press
Experience writing and editing news releases

Salary Hiring salary range is $77,356-$88,960

How to Apply ALL APPLICANTS MUST APPLY ONLINE ONLY. We will not accept application material received via fax, email, mail, or hand delivered.

LSC participates in the E-Verify program. Lone Star College is an EEO Employer. All positions are subject to a criminal background check.

Job Postings Postings for part-time and adjunct positions are active for the academic year. For interview scheduling, a recruiter will contact you by phone or email.

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