Head of Paid Media & Growth Across Brands

Backcountry is seeking a Senior Director of Performance Marketing to own the paid media strategy across four banners and lead a lean team of marketers and agencies. You will set budgets, optimize channel mix, and ensure every dollar is backed by the right assortment, message, and site experience.
In this role you will audit performance, reallocate budgets, and build repeatable playbooks for launches, promotions, and seasonal peaks.

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