Digital Marketing Manager- Mandarin Speaking

Founded in 2017, HungryPanda is a leading Asian food delivery platform worldwide. Guided by its core value of "Satisfy Your Chinese Taste", the company connects overseas Chinese communities with authentic Chinese cuisine through technology and services, while empowering the globalization of the Chinese catering industry.
Starting from Nottingham, the UK, HungryPanda has expanded its business to more than 80 cities across 10 countries, including the United Kingdom, France, Italy, the United States, Canada, Australia, New Zealand, Japan, South Korea and Singapore.
At present, HungryPanda partners with over 260,000 riders and 140,000 merchants, serving more than 10 million users globally. The company has completed its Series D+ financing, with a total financing amount of over US$275 million.
Job Description: Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels
Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution
Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization
Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness
Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and performance data
Partner with the Local Marketing team to drive online-to-offline user growth initiatives
Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness and support brand partnership projects
Job Requirements: Bachelor's degree or above
2+ years of experience in digital marketing with prior team management experience
Experience in internet, food delivery, e-commerce, or consumer brands is preferred
Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth
Experience managing KOL/KOC partnerships and influencer marketing campaigns
Strong analytical skills with the ability to translate data into actionable marketing strategies
Fluent in both English and Chinese, with excellent cross-cultural communication skills
Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families
Self-motivated, execution-oriented, and able to manage multiple projects in a fast-paced environment

#J-18808-Ljbffr