Associate Art Director

FRAME is seeking an Assistant Art Director to support the Art Director in shaping and executing the brand's creative vision across all consumer touchpoints. This role requires a highly creative, culturally connected individual with exceptional taste, strong visual instincts, and the ability to move seamlessly from concept to execution.
The ideal candidate understands fashion, photography, design, art, culture, and storytelling, and possesses both strategic creative thinking and hands-on production capabilities. They are equally comfortable developing editorial concepts, creating storyboards and presentations, directing content on set, capturing assets themselves, and bringing ideas to life across digital, social, retail, experiential, and brand marketing channels.
Responsibilities

Partner closely with Art Director to develop and execute creative concepts across campaigns, content, social media, retail, e-commerce, events, partnerships, and brand marketing initiatives
Create compelling mood boards, storyboards, creative presentations, and visual references that clearly communicate creative direction
Assist in the development and execution of seasonal campaigns, product launches, brand storytelling initiatives, and content
Develop and contribute to social-first creative concepts, content series, and recurring content franchises that build engagement and strengthen brand relevance
Support all aspects of photo and video production, including casting, location scouting, lighting, set design, props, shot lists
Support with post production retouching and video editing direction
Support on set with creative execution during photo and video shoots
Possess a strong understanding of photography, lighting, composition, casting, styling, and visual storytelling
Capture and create content independently for social, behind-the-scenes, campaign support, and brand storytelling opportunities
Partner with Social and Marketing teams to ensure creative work is optimized for platform behavior, audience engagement, and performance
Collaborate closely with teams across Marketing, Brand, Design, Product, Retail, E-commerce, and PR to ensure a consistent and elevated brand experience across all consumer touchpoints
Research emerging trends, talent, photographers, creators, artists, cultural moments, and creative opportunities that keep FRAME relevant and culturally connected
Maintain a strong pulse on fashion, entertainment, art, music, design, sports, and popular culture to inform creative direction and content development
Leverage and experiment with AI-powered creative tools to support creative when / where appropriate
develop concepts, mood boards, storyboards, visual references, presentations, and content ideas
Explore emerging technologies and new creative workflows that can enhance content creation, production efficiency, and creative innovation
Help oversee asset management, post-production, and creative deliverables across multiple projects simultaneously
Qualifications

3–6 years of experience in art direction, graphic design, or creative production, preferably within fashion, beauty, or lifestyle.
Strong portfolio demonstrating exceptional taste, creative thinking, and execution across campaigns, content, photography, branding, and storytelling
Deep understanding of art direction, photography, lighting, casting, production, content creation, and visual communication
Experience being on set for photo and video shoots
Experience working across both digital and print
Experience creating and shooting content independently, including photography and short-form video
Strong understanding of social media platforms, content strategy, audience behavior, and evolving content formats
Experience developing content series and social-first storytelling that drives engagement while strengthening brand equity
Deep awareness of cultural trends, popular culture, emerging creators, talent, entertainment, art, music, and digital communities
Proficiency in Adobe Creative Suite, Figma, Keynote, and content creation/ editing tools
Exceptional visual taste and strong awareness of fashion, culture, design, art, and emerging creative trends
Excellent communication, presentation, and project management skills
Highly organized, collaborative, resourceful, and solutions-oriented

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