Director, Brand Marketing

Position Summary Director, Brand Marketing role at Excel Sports Management — Excel Sports Management is seeking an experienced Director, Brand Marketing to advise a key corporate client on their sponsorship and sports marketing investments by providing end-to-end solutions, including strategy, negotiation, activation, implementation, and partnership execution. This person will help create meaningful partnership strategies and support with the development of inspiring activation concepts, ideas, stories, and experiences for our clients.
Responsibilities Lead the day-to-day management of Excel’s Brand Marketing client’s sponsorship activation and marketing initiatives, with a focus on basketball sponsorship and league-level partnership management
Build and maintain positive client relationships that result in enhanced partnerships and increased opportunities for Excel
Interact daily with clients and all appropriate agencies/properties to manage sponsorship programming initiatives
Lead the direction and development of integrated marketing strategies including new consumer engagement activations
Provide industry analysis, identifying best practices and relevant opportunities that yield strategic recommendations for clients
Lead the implementation of the client’s sponsorship portfolio strategy
Oversee the creation and implementation of materials that support individual sponsorship initiatives, including the development of creative elements, preparing marketing activation presentations and other materials to be distributed to clients
Oversee budgets and provide client updates along each step of the process
Provide flawless client-service and a second-to-none agency experience
Manage internal resources and vendors to ensure the highest standard of work is consistently delivered
Attend and participate in staff events which may include some nights and weekends
Travel to client events as necessary
All other duties as assigned
Qualifications 8+ years of direct experience in sponsorship marketing or brand marketing strategy and activation at a brand, property or agency
Experience in basketball, and/or tech industry is preferred
Experience developing and implementing sponsorship marketing strategies and activations on behalf of clients or companies
Account management expertise, managing day-to-day relationships and deliverables for clients
Knowledge, Skills, & Abilities Passionate about creative ideation, developing, and finishing the job all the way through
Willing and eager to go above and beyond, help his/her teammates, coachable, curious, inquisitive, flexible, and multi-faceted
Curious brand marketer that has multi-channel experience across a variety of different disciplines
Ability to self-start and work within a small team and dynamic organization
Exceptional communicator (written and oral) who overdelivers and strives to impress everyone around him/her with work ethic and willingness to go above and beyond
Experience managing day-to-day relationships with clients, agencies, and vendors
Strong sense of ownership, ensuring goals are met and high-level standards are upheld
Able to think strategically, creatively, and problem-solve independently (and in groups)
Excellent time management and ability to multitask effectively in fast-paced environments
Proficient in PowerPoint, Excel, and Word and the technical/computer skills to create and deliver client presentations
Goal-oriented, results-driven and able to maintain composure under pressure
Able to communicate and connect effectively and personably, recognizing the need to adjust communication style according to the audience
Proactive and productive, recognizing opportunity and implementing procedures to achieve better job efficiencies
Driven to increase industry knowledge and work to stay ahead of the curve
Uncompromised ethics, integrity, and discretion with company and client information
Engages in internal activities (team building, events, off-sites, etc.) and embraces internal culture
Ability to travel frequently and work nights, weekends, and holidays
Compensation The pay range for this position is $130,000 - $170,000 per year. This position is also eligible for benefits and discretionary bonus.
Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.
Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria.

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