Sr. Director, Growth Marketing

Job Description
Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.

Job Summary
Rakuten is looking for a growth marketing expert to lead our acquisition teams. You’ll be responsible for overseeing our new user acquisition strategy and tactics, while leading a strong team and working cross-functionally with teams throughout the organization. This role will manage Search (SEM & SEO), Mobile App, Direct Response Paid Social, Affiliate Channel, as well as new channels. We are looking for someone who is passionate about data and finding new opportunities while meticulously working to scale established channels. By adding your expertise over a vast amount of our new user acquisition, you will have a large impact on the success of the organization.

Key Responsibilities

Develop a data and user first approach to the new acquisition strategy and empower those within the group to achieve success

Owning and allocating a large marketing budget with a continual focus on efficiency and maximizing lifetime value

Build the test and learn strategy with a foundation of constant experimentation

Monitor all metrics and KPIs for growth enabling continuous optimization

Effectively hire and allocate resources (people and technology) to maximize impact

Work cross-functionally with internal teams (product, design, engineering) to take an automation- and technology-first approach to efficiently scale new user growth

Discover new vendors, technologies, and channels to facilitate short- and long-term growth

Leverage acquisition tactics to discover new retention activities targeted towards the current member base

Channel Focus:

Search (SEM & SEO)

Mobile App & ASO

Direct Response Paid Social

Affiliates

Programmatic and Display

New Channels

Qualifications

Extensive experience working as a growth-oriented marketer with a focus on scaling channels and optimizing for efficiency and lifetime value

Expertise with all marketing platforms, including: Facebook, Google, Programmatic Platforms, Mobile App Install, App Store Optimization, and Fraud Detection.

Working knowledge of marketing technology tools, such as Amplitude, Datorama, Segment, and Tableau

Experience with Snowflake and SQL is a plus

Thrive in a fast-paced, entrepreneurial environment

Experience working on multiple projects at the same time, with short deadlines

Experience communicating projects and results to executive team members

Team leader with experience building departments to keep up with an aggressively expanding business

Minimum Requirements

10+ yr experience as a marketer

5+ yr experience managing and scaling marketing team(s)

USD $136,485.00 - $254,664.00 annually

The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

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