Sr. Director, Growth Marketing

Role

Lead growth marketing for Rakuten's user acquisition, overseeing multi-channel strategies to boost new user growth and optimize lifetime value.
Responsibilities

Develop a data-driven acquisition approach
Manage substantial marketing budgets with an emphasis on efficiency
Build a test-and-learn culture with ongoing experimentation
Monitor KPIs for continuous optimization
Work cross-functionally with product, design, and engineering teams to scale operations through automation and new technology
Focus Channels

SEM
SEO
mobile app and ASO
paid social
affiliates
programmatic
display
emerging channels
Requirements

10+ years in marketing with proven success in scaling channels and improving efficiency
Expert knowledge of Facebook, Google, programmatic platforms, and marketing tech tools like Amplitude, Datorama, Segment, Tableau
Familiarity with Snowflake and SQL is a plus
Leadership experience building and managing teams
Ability to work in a fast-paced entrepreneurial environment and communicate effectively with executives
High Value

Extensive experience in digital growth marketing, channel management, data analytics, and cross-functional collaboration
Leadership in a rapidly expanding organization
Work Setup

Not specified, but likely hybrid or remote based on role scope.

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