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CRM & Email Marketing Strategist

PR Girl Manifesto · Ann Arbor, MI, USA ·

Job type:
Full Time

University of Michigan's Student Life Communications, Marketing & Design (CMD) team is seeking a Marketing and CRM Strategist to lead Salesforce Marketing Cloud campaigns and data-informed customer journeys. You will translate marketing goals into actionable plans, and collaborate across campus to support division-wide initiatives.
You will manage end-to-end project delivery, drive email strategy, segmentation, and lifecycle messaging, and contribute to analytics dashboards that translate

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