Community Marketing Manager

Community Marketing Manager - Katy Store

Location:

Katy, Houston, TX (Store + Local Community · Occasional evening & weekend events)
Reports to:

Store Manager, with dotted-line to Marketing Lead
About Us

We combine innovative home fitness equipment with a connected fitness ecosystem, helping people start easier and stay active through community, challenges, and social motivation.
The Katy Store is our first community-focused retail location in the United States, serving as the model for future stores.
What You'll Do

1. Community Outreach (Core)

Spend most of your week outside the store connecting with local residents and organizations.
Introduce our brand and platform to nearby neighborhoods through face-to-face outreach
Visit local communities and identify community leaders who can help organize neighborhood participation
Connect with running clubs, schools, HOAs, coffee shops, and local businesses
Build relationships that bring people back into the store
2. Organize Community Experiences

Plan and execute activities including:
Community Challenges
Running Club Leagues
Open House Events
Local Meetups
Create experiences that people want to attend again and invite friends to.
3. Create Short-Form Content

Capture the story of the Katy community.
Store life, community events, running club highlights, customer stories, local partnerships, behind-the-scenes moments
Manage the store’s Instagram and TikTok accounts with consistent weekly posting
4. Activate New Users

Help visitors take the next step after entering the store.
Download and set up our app
Join their first challenge
Encourage continued participation beyond Day 1
Success isn't measured by downloads alone-but by active users who keep coming back.
5. Community Operations & Reporting
Maintain WhatsApp community groups
Respond to social comments and messages
Share weekly learnings and improvement ideas with the Store Manager
6. Support Local Partnerships
Develop relationships with coffee shops, fitness studios, retailers, and community organizations
Support collaborations that increase local awareness and participation
Help establish us as an active neighborhood partner not just another retailer
What We're Looking For

Must Have

Comfortable approaching strangers and starting conversations-this is an outbound, community-facing role
Comfortable spending a significant portion of the work week outside the store meeting residents and local businesses
Comfortable filming and editing short-form videos (phone + CapCut/Canva is sufficient)
Strong communication skills and an outgoing personality
Enjoys fitness and an active lifestyle
Self-driven, hands-on, and willing to experiment, learn, and improve
Comfortable working in a fast-moving startup environment
Preferred

Experience growing a local community or organizing events
Experience managing Instagram or TikTok accounts
Running, gym, or sports community experience
Lives in or near Katy, TX
Help us create something that doesn't exist yet.

Our Katy Store isn't just another fitness equipment store- it's the first step toward building local communities around connected home fitness across the country.
You’ll turn neighbors into members, members into running partners, and our Katy store into "that nice store around the corner."

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