Director, Communications – Executive Social Media

Develop and manage the CEO’s social presence across platforms
Build an authentic executive voice that advances Walmart’s priorities and reputation
Develop compelling social-first posts, video and other content
Manage the CEO’s podcast, including editorial strategy, guest development, production, distribution and promotion
Partner across Communications to coordinate executive voices and enterprise moments
Apply analytics, cultural trends and platform developments to strengthen strategy
Develop briefings, scripts, talking points and other executive content
Shape and amplify Walmart’s President and CEO’s voice across social and owned platforms
Collaborate with the Executive Communications and Global Communications teams to advance Walmart’s enterprise narrative and reputation
Position executives around appropriate audiences, channels and moments while maintaining authentic individual voices
Requirements

Bachelor’s degree in Communications, Public Relations, Business, or related field and 5 years’ experience in public relations, communications, or relevant area OR 7 years’ experience in public relations, communications, or relevant area
2 years’ supervisory experience or experience leading cross-functional teams
Significant experience building social media strategy and executive presence for a CEO, senior executive or other high-profile leader
Deep understanding of major social platforms, audience expectations and emerging content formats
Exceptional writing and editorial skills, with the ability to capture and adapt an executive’s voice across formats
Experience developing podcasts or recurring audio/video content
Strong strategic judgment, executive presence and discretion
Experience using analytics and audience insights to improve performance
Ability to connect content to broader communications priorities and influence across a complex organization
Ability to thrive in a fast-moving environment
Willingness to travel up to 10%
Drug-free workplace and compliance with Walmart’s no-tolerance policy regarding illegal drugs and alcohol on the job
Core Competencies

Demonstrates expertise in developing and managing executive social media presence, crafting compelling content, and utilizing analytics to enhance communication strategies. Proven ability to lead cross-functional teams and shape executive narratives across various platforms.
Highest-signal resume keywords

Social Media Strategy
Executive Presence Development
Podcast Production
Exceptional Writing Skills
Analytics and Audience Insights
Hard Skills

Social Media Management
Content Development
Editorial Strategy
Podcast Development
Audience Analysis
Soft Skills

Strategic Judgment
Discretion
Collaboration
Adaptability
Industry Keywords

Public Relations
Communications
Executive Communications
Cultural Trends
Content Formats

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