Influencer Marketing Coordinator

Bogg Bag is looking for an

Influencer Lead / Manager

to run our creator partnerships and own our

TikTok Shop Creator Program

end to end. This is a hands‑on, high‑output role for someone who lives and breathes creator culture — you know what makes a video stop the scroll, you can spot a rising creator before their engagement blows up, and you're just as comfortable negotiating a rate as you are dreaming up a concept for a summer beach‑tote campaign.

You’ll sit at the intersection of influencer marketing and TikTok Shop commerce, managing the full creator lifecycle — sourcing, outreach, negotiation, briefing, content review, and performance tracking — while helping shape the creative direction of our campaigns.

What You’ll Do

Identify and recruit creators across TikTok, Instagram, YouTube, and emerging platforms who fit Bogg Bag's brand and audience

Use influencer marketing software to manage sourcing, outreach, and relationship tracking at scale

Manage a growing pipeline of creator relationships, from first DM to long‑term ambassador

Build and maintain strong working relationships with creator management teams and talent agencies, negotiating rates and deliverables directly with them

Stay ahead of trends, sounds, formats, and cultural moments to identify creators and concepts before they peak

TikTok Shop Creator Program Management

Own and run Bogg Bag's TikTok Shop Creator Program, from recruiting new creators to managing ongoing affiliate relationships

Set and adjust commission structures, sample/product seeding strategy, and creator incentives to drive GMV

Monitor the Creator Marketplace daily to identify and activate high‑potential creators

Track program performance (GMV, content volume, conversion, creator retention) and report on what's working

Campaign & Content Development

Develop original creative concepts for seasonal launches, collabs, and always‑on content (you'll work closely with the team on drops and new product releases)

Identify high‑performing content and creators, and iterate off of what's working to fuel new concepts and briefs

Brief creators clearly while leaving room for their authentic voice

Review and provide feedback on creator content to ensure brand fit and performance potential before it goes live

Evaluate creator content and performance data to identify what will translate well across paid channels

Secure whitelisting/creator paid usage rights to enable content for paid social amplification

Partner cross‑functionally with performance marketing, social, and creative to align influencer content with paid media and organic strategy

Operations & Reporting

Build and maintain organized systems (trackers, calendars, briefs) to keep a fast‑moving program running smoothly

Own regular reporting on influencer and TikTok Shop program performance (GMV, ROI, engagement, top creators) for leadership

Analyze campaign and program performance, turning data into recommendations for what to scale, cut, or test next

What You Bring

3–5 years

of experience in influencer marketing, creator partnerships, or social/affiliate marketing — ideally at a DTC or consumer brand

Direct experience running or involvement in a

TikTok Shop Creator Program

or affiliate program

A track record of creative, effective influencer outreach — you can write a pitch that stands out in a crowded DM inbox

Strong organizational chops — you can juggle dozens of creator relationships, deadlines, and deliverables without dropping the ball

A self‑starter mentality — you spot opportunities and act on them without waiting to be told

Sharp instincts for internet culture, trends, and what makes content actually perform (not just look good)

Excellent written communication, negotiation, and relationship‑building skills, including experience working directly with creator management teams and agencies

Experience using influencer marketing software for outreach, tracking, and relationship management

Ability to identify high‑performing content and translate those learnings into new concepts and briefs

Understanding of paid social performance and what organic creator content is likely to succeed when whitelisted or boosted

Comfortable pulling together clear, digestible reporting for management on program and campaign performance

Familiarity with creator/affiliate platforms (TikTok Creator Marketplace, GRIN, Aspire, CreatorIQ, etc.) is a plus

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