Rely Services is a leading Business Process Outsourcing (BPO) firm founded in 1997. We partner with clients on a wide variety of outsourcing needs-project management, IT, account management, and more. Rely has a positive, diverse, and supportive culture, we look for people who are curious, inventive, and work to be a little better every single day.
Job Title: Sales Director - New Business / New Logo Acquisition
Purpose of the Role
- Own and drive net-new customer acquisition through structured outbound sales motions
- Build, scale, and lead a high-performing outbound sales engine (people, process, and pipeline)
- Serve as a strategic revenue driver responsible for expanding market share via new client wins, distinct from account management or renewals
Key Responsibilities
A. Outbound Pipeline Generation & New Logo Acquisition
- Design and execute outbound prospecting strategies across email, cold calling, LinkedIn, and other channels
- Personally engage and close strategic/high-value target accounts alongside team-led efforts
- Build and manage a qualified pipeline of net-new logos aligned to ideal customer profile (ICP)
- Own the full outbound sales cycle: prospecting, discovery, pitching, negotiation, and closing
B. Sales Strategy & Territory Planning
- Define target account lists, ICP criteria, and market segmentation for outbound focus
- Develop territory and vertical-specific go-to-market plans
- Set quarterly/annual new logo acquisition targets in line with company revenue goals
- Identify white-space opportunities and underpenetrated markets/segments
C. Team Leadership & Capability Building
- Recruit, onboard, and mentor outbound sales reps (SDRs/BDRs/AEs)
- Set individual and team quotas; monitor activity metrics and conversion ratios
- Conduct regular pipeline reviews, call/email audits, and coaching sessions
- Build a repeatable outbound playbook (scripts, sequences, objection handling)
D. Sales Process & Systems
- Own and optimize the outbound sales process end-to-end in CRM (e.g., Salesforce, HubSpot, Zoho)
- Ensure accurate pipeline hygiene, forecasting, and stage-wise conversion tracking
- Implement and manage sales engagement/automation tools (e.g. ZoomInfo, Apollo, Outreach, LinkedIn Sales Navigator)
- Define and track key metrics: outbound activity volume, meeting-to-opportunity rate, win rate, sales cycle length, CAC
E. Cross-Functional Collaboration
- Partner with Marketing on account-based marketing (ABM), messaging, and lead-gen campaigns
- Work with Product/Solutions teams to tailor pitches and proposals to prospect needs
- Collaborate with Finance/Legal on pricing, contracting, and deal structuring
- Provide market and competitor feedback to Product/Leadership to inform positioning
F. Reporting & Forecasting
- Deliver accurate weekly/monthly/quarterly forecasts on new logo pipeline and closures
- Present outbound performance dashboards and insights to leadership
- Track ROI on outbound channels and recommend budget/resource reallocation
Required Skills
- Strong analytical and problem-solving skills
- Excellent communication and stakeholder management
- Strong outbound/hunting mindset with demonstrated cold outreach success
- Expertise in outbound sales methodologies (e.g., MEDDIC, Challenger Sale, SPIN)
- Hands-on proficiency with CRM and sales engagement tools
- Excellent negotiation, presentation, and executive-level communication skills
- Data-driven approach to pipeline management and forecasting
- Strong people leadership — hiring, coaching, and performance management
- Proficiency in relevant tools and technologies for a Sales Director - New Logo Acquisition
- Ability to work in a fast-paced, dynamic environment
- Strategic thinking and business acumen
- Leadership and team collaboration
Required Experience
- Strong outbound/hunting mindset with demonstrated cold outreach success
- Expertise in outbound sales methodologies (e.g., MEDDIC, Challenger Sale, SPIN)
- Hands-on proficiency with CRM and sales engagement tools
- Excellent negotiation, presentation, and executive-level communication skills
- Data-driven approach to pipeline management and forecasting
- Strong people leadership — hiring, coaching, and performance management
- 10-12+ years of experience in New Logo Acquisition or a similar role
- Proven track record of delivering measurable results
- Experience working with cross-functional teams
- Background in (Outbound) sales
- History of managing complex projects end-to-end
Required Qualifications
- Bachelor’s degree in business, Sales, Marketing, or a related field (MBA preferred)
- Relevant professional certifications are a plus
- Demonstrated continuous learning and professional development
- Proven track record of consistently meeting/exceeding new logo acquisition targets
Business Expectations
- Deliver measurable outcomes within the first 90 days
- Build strong stakeholder relationships across Sales
- Drive continuous improvement and innovation in the role
- Achieve key performance targets within 6 months
- Contribute to team capability building and knowledge sharing