Senior Director, HCP Marketing - Hampton, NJ

Role: Senior Director, HCP Marketing, leading the US launch strategy for barzolvolimab, an advanced anti-KIT therapy in Phase 3 for allergy and dermatological indications.
Responsibilities:

develop and execute HCP marketing plans
define the HCP journey
craft positioning and messaging
lead engagement and activation initiatives including omnichannel tactics
manage medical congress activities
oversee annual brand planning
build and lead the marketing team
collaborate cross-functionally with Medical Affairs, Sales, Market Access, and other teams
Manage budget and ROI assessment
Qualifications:

bachelor’s degree required
advanced degree preferred
10+ years pharma experience with at least 6 years in HCP marketing
prior team leadership and product launch experience essential
knowledge of Immunology, Allergology, Dermatology, and physician-administered therapies preferred
High-Value:

focus on immunology and inflammation
Phase 3 clinical development
pre-launch activities
cross-functional collaboration
omnichannel marketing
25% travel
Work setup:

onsite with travel.

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