Marketing Director

Description

About Brandshopper:

Located in the heart of Pennsylvania in the Lehigh Valley, BrandShopper LLC is an entrepreneurial retail e-commerce platform managing a family of unique, enthusiast-oriented web properties focused on outdoor sports and cigars. Our e-commerce destinations include CigarPage.com, FieldsSupply.com, and WingSupply.com.

BrandShopper LLC is driven by a team of passionate and talented individuals with expertise in fulfillment, customer service, marketing, merchandising, graphic design, IT, accounting, and more. Our company culture thrives on innovation, collaboration, and a shared passion for the products we offer.

As we continue to grow, we are seeking a dynamic and experienced Marketing Director to join our team and help drive our marketing strategy and operations to new heights.

Brandshopper is seeking a strategic, results-driven Marketing Director to drive new customer acquisition, increase retention, and expand market opportunities. This role is responsible for developing and executing innovative marketing and business development strategies, leading multi-channel campaigns, and identifying new revenue opportunities. The Marketing Director will oversee digital marketing initiatives, leverage analytics and AI-driven marketing tools, optimize brand presence, and help develop and expand a print and catalog mailing strategy. A key responsibility of this role is driving new-to-file growth, analyzing results, and work with the merchandising team to ensure product assortments are optimized across channels. The ideal candidate will have extensive experience in e-commerce marketing as well as print prospecting, catalog production, data organization, and promotional planning. We are seeking a hands-on, analytical, and high-energy leader to join our fast-growing and entrepreneurial organization.

Requirements

5+ years of Marketing Leadership experience

Experience in Big Commerce preferred

Lead and execute marketing campaigns, promotions, and brand initiatives across multiple channels

Conduct market research and competitive analysis

Collaborate cross-functionally with internal teams, manage internal and external resources

Support and help oversee the day-to-day efforts of the Marketing & Merch teams

Assist in bringing marketing strategies to life in collaboration with the leadership team

Development of KPIs to track campaign performance

Strong understanding of digital, social media, and paid media strategies

Strong organizational, written, and verbal communication skills

Ability to manage multiple projects in a fast-paced environment

Proficient in Microsoft Office, including Excel

On-site position

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