PR and Brand Partnerships Manager Job at Rancher Hat Bar in Scottsdale

Rancher Hat Bar is a fast-growing brand focused on building meaningful connections with our audience and partners. We’re looking for a strategic, relationship-driven PR & Brand Partnerships Manager to elevate our public presence and expand impactful collaborations.

Role Overview
The PR & Brand Partnerships Manager will lead earned media strategy and cultivate high-value brand collaborations that increase awareness, credibility, and revenue. This role requires strong storytelling skills, media relationships, negotiation experience, and a keen understanding of brand alignment.

Key Responsibilities
Public Relations
Develop and execute comprehensive PR strategies aligned with brand growth goals
Build and maintain relationships with editors, journalists, stylists, producers, and influencers
Draft press releases, media pitches, briefing materials, and executive talking points
Secure press coverage across digital, print, podcast, and broadcast channels
Oversee product seeding strategy and gifting initiatives
Monitor media coverage, sentiment, and performance metrics
Manage agency relationships

Brand Partnerships
Identify, pitch, and secure strategic brand collaborations aligned with company growth initiatives
Develop co-branded campaigns, product collaborations, affiliate programs, and experiential partnerships
Lead outreach and relationship management with brand marketing teams and decision-makers
Negotiate partnership terms including deliverables, budgets, timelines, and cross-promotional assets
Draft partnership briefs, proposals, and recaps
Create integrated marketing plans to amplify partnerships across PR, social, email, and paid channels
Manage contract execution and ensure deliverables are met by both parties
Track KPIs including reach, engagement, revenue contribution, earned media value, and ROI
Maintain a robust pipeline of prospective partners across relevant industries
Identify white space opportunities for unexpected, culturally relevant collaborations
Develop long-term strategic alliances vs. one-off campaigns
Support planning and execution of large-scale influencer events, press previews, brand trips, and experiential activations
Assist in influencer guest list strategy, tiering, and outreach
Coordinate event logistics including travel, gifting, run-of-show, and on-site brand moments
Manage influencer contracts and content deliverables tied to events
Partner with creative and production teams to ensure visually impactful, shareable experiences
Oversee real-time content capture and amplification strategy during events
Track and report on post-event metrics including impressions, engagement, earned media, and sales impact
Build long-term influencer relationships beyond one-time activations

Qualifications
2-4+ years of experience in PR, brand partnerships, or influencer marketing
Proven track record securing media placements and executing partnerships
Strong existing media and/or brand relationship network
Excellent written and verbal communication skills
Negotiation and contract experience
Highly organized with strong project management skills
Experience using media monitoring and CRM tools preferred

What We’re Looking For
A strategic thinker who can also execute flawlessly
A natural relationship builder and confident communicator
Results-driven with strong business acumen
Creative storyteller who understands brand voice and positioning
Competitive salary based on experience
Performance bonuses

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