Director, Marketing

Overview
JOB LOCATION: Orem, UT

FUNCTION: The CCG Marketing Director leads the strategic marketing, planning, budgeting, and execution in coordination with the Sr. Director of Project Strategy and the General Managers of CCG’s master planned communities and other developments..

REPORTING TO: Vice President, Project Support

KEY ACTIVITIES:

Visualize, fulfill, and implement the company vision and core values

Developthe marketing strategy,tacticsand budget for CCG’s master planned communities in coordination with the DPS and the General Managers.

Execution of the marketing strategy withinthemarketing budgetspecifically in Desert Color,Solenté,Pinemær,Alcantíland Springville Rising.

Brand creation and brand/reputation management

Revise marketing/branding strategy as needed and update marketing calendar

Coordinate and create collateral for builders, realtors, and consumers

Develop SWAG

Manage website direction; produce and update content; collect data, update inventory on website; collect website leads

Oversee signage and sales/marketing materials

Community and stakeholderengagement; curate email lists, send email newsletters;create and make presentations; create and manage content in the marketing coordination

Develop relationships with internal stakeholders, externalpartnersand vendors

Create sales & market reports, analysis, statistics, and presentations asneeded

Plan and execute on-site marketing events

Travel and time spent in master planned community areas

Additionalitems as coordinated with the DPS as deliverables

Perform other duties asrequired

KNOWLEDGE AND SKILLS:

Self-starter and results oriented

Communicate effectively verbally and in written form to a variety of audiences

Experience in hospitality

Exceptional organizational skills

Ability to work well in a team environment

Demonstrated ability to prioritize multiple projects and tasks

Strong understanding of the entire development process

Strengths in marketing, data mining and analytics, budgeting, businessplanningand financial discipline

Proficient in Microsoft Office and function related software – Adobe, Bluebeam, etc.

Self-motivated proactively manage projects and prevent problems with minimal accountability controls

Tactful, professional demeanor with the ability to interact effectively with managers, associates,vendorsand others.

Must be able to perform complex tasks and handle multiple priorities, andhave the ability toperform exceptionally under dynamic conditions and challenging deadlines

EDUCATION/EXPERIENCE:

Bachelor’s degree(preferred)

Minimum3yearswork experience in related field

PHYSICAL REQUIREMENTS:

Light: exerting up to 15 lbs. of force occasionally

Repetitive motion associated with operatingvarious typesof office equipment

Occasional automotiveor airtravel toevent locations

Occasional walking on uneven ground and exposure to the elements

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