Director, Marketing

CCG Marketing Director

JOB LOCATION: Orem, UT

FUNCTION: The CCG Marketing Director leads the strategic marketing, planning, budgeting, and execution in coordination with the Sr. Director of Project Strategy and the General Managers of CCG's master planned communities and other developments.

REPORTING TO: Vice President, Project Support

KEY ACTIVITIES:

Visualize, fulfill, and implement the company vision and core values

Develop the marketing strategy, tactics and budget for CCG's master planned communities in coordination with the DPS and the General Managers.

Execution of the marketing strategy within the marketing budget specifically in Desert Color, Solenté, Pinemær, Alcantíl and Springville Rising.

Brand creation and brand/reputation management

Revise marketing/branding strategy as needed and update marketing calendar

Coordinate and create collateral for builders, realtors, and consumers

Develop SWAG

Manage website direction; produce and update content; collect data, update inventory on website; collect website leads

Oversee signage and sales/marketing materials

Community and stakeholder engagement; curate email lists, send email newsletters; create and make presentations; create and manage content in the marketing coordination

Develop relationships with internal stakeholders, external partners and vendors

Create sales & market reports, analysis, statistics, and presentations as needed

Plan and execute on-site marketing events

Travel and time spent in master planned community areas

Additional items as coordinated with the DPS as deliverables

Perform other duties as required

KNOWLEDGE AND SKILLS:

Self-starter and results oriented

Communicate effectively verbally and in written form to a variety of audiences

Experience in hospitality

Exceptional organizational skills

Ability to work well in a team environment

Demonstrated ability to prioritize multiple projects and tasks

Strong understanding of the entire development process

Strengths in marketing, data mining and analytics, budgeting, business planning and financial discipline

Proficient in Microsoft Office and function related software – Adobe, Bluebeam, etc.

Self-motivated proactively manage projects and prevent problems with minimal accountability controls

Tactful, professional demeanor with the ability to interact effectively with managers, associates, vendors and others.

Must be able to perform complex tasks and handle multiple priorities, and have the ability to perform exceptionally under dynamic conditions and challenging deadlines

EDUCATION/EXPERIENCE:

Bachelor's degree (preferred)

Minimum 3 years work experience in related field

PHYSICAL REQUIREMENTS:

Light: exerting up to 15 lbs. of force occasionally

Repetitive motion associated with operating various types of office equipment

Occasional automotive or air travel to event locations

Occasional walking on uneven ground and exposure to the elements