Marketing Director

We’re partnering with a fantastic client in the alternative investments space to hire a Branding, Media & Content Strategist. This is an exciting opportunity to join a growing, high-performing firm and play a key role in shaping its brand, voice, and market presence.
This role is ideal for a creative yet strategic marketer who understands financial audiences and thrives at the intersection of content, social media, and events.
What you’ll be doing: Social Media Develop and execute a comprehensive LinkedIn strategy to grow audience, engagement, and brand authority
Create and publish content including thought leadership, firm updates, market commentary, and multimedia assets
Monitor performance metrics (impressions, engagement, follower growth, CTR) and optimize accordingly
Support and advise leadership on executive social media presence
Content Marketing Produce high-quality content including white papers, articles, newsletters, case studies, and investment commentary
Partner with internal teams to translate complex strategies and market insights into clear, compelling messaging
Manage an editorial calendar and ensure consistency in brand voice across all channels
Oversee website content updates and support SEO initiatives
Events & Conferences Identify and evaluate industry events, sponsorships, and speaking opportunities aligned with target audiences
Manage end-to-end execution of events including conferences, roundtables, webinars, and investor engagements
Develop event materials, messaging, and follow-up strategies to maximize ROI
Track event performance and maintain a pipeline of relevant opportunities
Media & PR Support press outreach efforts including drafting press releases, media pitches, and firm announcements
Build and maintain relationships with journalists and industry publications
Coordinate media opportunities for senior leadership (interviews, bylined articles, commentary)
Monitor industry news and identify timely PR opportunities
What we’re looking for: 4–7 years of marketing experience, preferably within financial services, asset management, or alternative investments
Demonstrated success in LinkedIn strategy and social media management
Excellent writing and editing skills, with the ability to communicate complex financial topics clearly
Experience planning and executing events and sponsorships
Strong project management skills and ability to manage multiple priorities
Nice to have: Experience marketing to institutional investors, family offices, or high-net-worth individuals
Familiarity with financial marketing regulations (e.g., SEC guidelines)
Experience with CRM platforms, marketing automation, and analytics tools
Background in media relations or public relations
This role offers strong visibility and the opportunity to work closely with senior leadership while helping to shape and scale a growing brand in a competitive market.

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