Marketing & Business Development Coordinator

Description
Orthopedic Associates of Hartford, a trusted multi-specialty orthopedic surgical practice serving our community for more than 50 years, is seeking an experienced and motivated Marketing & Business Development Coordinator to join our growing team. This dynamic role is ideal for a relationship-driven professional who is passionate about building strategic partnerships, expanding community engagement, and driving practice growth.

As a key ambassador for the organization, you will cultivate and strengthen relationships with referring physicians, employers, community organizations, and other healthcare partners while developing marketing initiatives that increase awareness of our services. Through strategic outreach, networking, and community engagement, you will play an integral role in growing referral networks, enhancing our brand presence, and supporting the continued success of the practice.

The ideal candidate is a self-starter who thrives both independently and collaboratively. You possess exceptional interpersonal and communication skills, a talent for relationship building, and experience planning and executing marketing initiatives, networking opportunities, and community events. Strong critical thinking, problem-solving abilities, and a passion for delivering outstanding service are essential to succeeding in this role.

Position Overview
The Marketing & Business Development Coordinator is an independently working, outwardly facing role responsible for strengthening market presence, driving strategic growth, and coordinating key operational and marketing initiatives across the organization. This position blends marketing strategy, business development and direct coordination of physician outreach, serving as a critical connector between internal leadership, clinical teams, external partners, and the community.

Working under the Director of Operations and in collaboration with senior leadership, this position combines strategic coordination with hands-on execution across marketing campaigns, physician relationships, development of ancillary services and referrals, and community engagement activities.

This role requires a proactive, highly organized independent professional who thrives in a fast-paced, hands-on environment and brings structure, accountability, and momentum to strategic initiatives.

Key Responsibilities
Physician Outreach & Referral Development

Develop and maintain strong relationships with referring providers and physician offices

Cultivate referral growth initiatives and physician onboarding

Identify opportunities to better penetrate existing market presence

Conduct regular outreach visits and maintain detailed activity tracking

Marketing Strategy & Campaign Coordination

Serve as primary liaison with external marketing consultant. Coordinate marketing campaigns, office launches, and promotional initiatives

Ensure alignment between marketing activities and organizational goals Support development of marketing materials, digital content, and brand messaging

Practice Growth & Business Development

Identify and evaluate new direct to employer relationships

Support marketing strategy development, marketing data analysis, and implementation planning

Monitor competitive landscape and emerging trends in orthopedic and musculoskeletal care Work directly with new Physicians to introduce communitywide

Represent the organization professionally in meetings with vendors, consultants, and external partners

Support referral development and relationship-building efforts with physicians, employers, and community stakeholders

Events & Community Engagement

Plan and manage outreach events, educational programs, and community initiatives

Represent the organization at networking events, employer engagements, and local activities

Coordinate, schedule and set up Physician led educational workshops

Promote OAH & OAH Physicians in the community and at events

Strengthen partnerships with outside referral sources (PCP's, therapists, athletic trainers) schools, employers, and community organizations

Content, Communications & Reputation Management

Coordinate and manage physician and organizational social media presence and content

Maintain accurate provider information and support testimonials and storytelling as well as providing regular communications with potential referral sources.

Monitor online reputation and assist with review responses

Track marketing performance, referral trends, and outreach activity

Identify opportunities to enhance visibility, patient access, and brand presence

Requirements
Qualifications
Required

Bachelor's degree in Healthcare Administration, Business, Marketing, Communications, or related field

3-5 years of marketing or business development experience in healthcare operations

3-5 years marketing experience working with physicians or healthcare providers

Strong analytical skills with ability to interpret data and translate insights into strategy

Excellent communication, relationship-building, and organizational skills

Demonstrated success managing complex projects with multiple stakeholders

Ability to manage multiple priorities in a fast-paced environment

Preferred

Experience in Greater Hartford markets, orthopedics, multispecialty practices, ASCs, or independent healthcare groups

Familiarity with EMR systems, referral management platforms, and healthcare analytics tools

Knowledge of healthcare regulations, payer dynamics, and ASC operations

Key Competencies

Strong organizational and project coordination skills

Professional communication and relationship management abilities

Initiative and problem-solving with appropriate escalation

Ability to work collaboratively with leadership, physicians, and cross-functional teams

Strong follow-through and attention to detail

Ability to manage multiple deadlines effectively

Comfortable working in a lean, fast-moving environment with direct involvement in operations and marketing

Work Environment

Hybrid role with regular travel throughout Greater Hartford and surrounding areas

Frequent on-site presence at physician offices, clinics, and events

Occasional evening or weekend community and networking events

Success Metrics

Growth in referral relationships and regional market presence

Increased physician engagement in marketing and outreach initiatives

Successful execution of campaigns, events, and office launches

Improved visibility, patient access, and patient volume across target markets

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