Director of Lifecycle Marketing & CRM Automation

Michaels Stores is seeking a Director of Lifecycle Marketing to lead the end-to-end lifecycle marketing program, overseeing Email, SMS, and Push channels. You will build and mentor a cross-functional team, collaborate with Technology and Data Science to optimize automation, and ensure privacy and data security across campaigns.
You will evangelize brand messaging, drive multi-year lifecycle strategy, and partner with cross-functional teams to align priorities and achieve revenue growth through

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