Marketing Director – Lafayette

Broussard, David, & Moroux is a top personal injury law firm in downtown Lafayette that offers potential for advancement, annual salary increases, holiday bonuses, a generous holiday schedule, and 100% employer-paid benefits for employees. We are currently seeking a seasoned Marketing Director-level executive to set the direction for all firm-wide marketing, communications, and business development initiatives across our Lafayette, Covington, and New Orleans offices. This is a senior leadership role reporting directly to firm partners, and the ideal candidate will bring executive presence, a proven record of driving measurable growth at a prior organization, a sharp eye for brand and messaging, and the seniority to command confidence from firm leadership from day one. Based on demonstrated performance, we expect this person to earn a seat on the firm's Leadership Team within their first year - this role is intended to shape how the firm operates, not simply execute marketing tasks.

Responsibilities:

Set and own the firm's overall marketing strategy, brand positioning, and annual marketing plan;

Serve as the primary point of contact with named partners on marketing direction, translating partner feedback into actionable guidelines and campaigns;

Lead, mentor, and manage marketing team members and coordinate cross-functional work with attorneys and staff;

Direct and evaluate relationships with outside vendors, including design, media buying, and advertising partners;

Oversee firm-wide advertising campaigns across digital, broadcast, billboard, and print channels, including budget management and ROI reporting;

Ensure all marketing content and brand assets comply with Louisiana Rules of Professional Conduct and other applicable advertising regulations;

Own brand governance - voice, visual identity, and messaging consistency - across all attorney, office, and practice-area materials;

Guide the firm's digital presence, including website strategy, SEO, social media strategy, and reputation management;

Develop and present marketing performance reporting and strategic recommendations to firm leadership;

Lead crisis communications and high-visibility PR moments, including media inquiries and public statements;

Identify and cultivate referral partner and community relationships that reinforce the firm's courtroom identity, and

Manage the marketing budget and vendor contracts.

Qualifications:

Bachelor's degree in marketing, advertising, journalism, communications, public relations, or a related field; advanced degree a plus;

10+ years of progressive marketing/communications experience, including at least 5+ years in a Director-level or above role with direct ownership of budget, staff, and firm-wide strategy; law firm or professional services marketing required;

Demonstrated experience managing outside agencies, media buyers, and creative vendors, including seven-figure annual marketing budgets and multi-market or multi-location campaigns;

Strong understanding of legal advertising rules and compliance considerations, or demonstrated ability to learn quickly;

Proven track record building and executing integrated campaigns across digital, broadcast, and print;

Excellent writing, editing, and executive-level presentation skills;

Experience managing marketing budgets and reporting on ROI to firm leadership; and

Strong people-management skills, with prior experience building, leading, and developing a marketing team as a department head or director.

Experience with CRM software is required; experience with legal case management software, such as SmartAdvocate, is preferred.

Compensation:

Compensation is commensurate with experience

100% employer-paid Health and Life Insurance;

Monthly Health Savings Account contribution from employer;

401k contribution after one year;

Employee appreciation and team building events.

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