Regional Marketing Manager NAM

Location & work modality: United States, Texas-Houston (preferred) or Austin-hybrid, with regular presence in the Houston office
Start: ASAP
Type of Contract: Full Time / Permanent
Travel Requirements: Frequent travelrequiredacross North America, including regular travel to Houston(Submeroffice)and the West Coast(clients, events)
Reporting line: This is a group-level role reporting directly tothe Global Marketing Director,SubmerGroup. You will be part of the global marketing team rather than reporting into a US country manager or a local business.
Working pattern: Time flexibilityisa genuine requirement. You will work across European time zonesto keep in-sync with the global marketing team, and the rolecarriesthe flexibility expectations that come with a fast-moving, group-levelscale-upremit.
AboutSubmer
Submerdesigns and delivers end-to-end AI datacenter infrastructure builtona strong legacy inindustry-leading liquid cooling.
We help organizations scale AI beyond the limits of traditional datacenters by enabling higher density, greaterefficiencyand lower environmental impact – accelerating time-to-AI from first deployment to full production.
What impact you will have
We are seeking a Regional Marketing Manager to own marketing strategy and execution across North America–takingcentral marketingstrategy /objectives and deploying them locally.
You’ll own North America marketing fortheSubmerGroup andthecompanieswithin itthatcoverthefullAI infrastructure stack, working at the cutting edge of one of the most dynamic industries in tech - and helping us build that future the responsible way, driven by a strong green agenda at the heart of how we grow.
You will play a key role in shaping how the North America region builds and powers its digital future. By developing and executing regional marketing strategy, strengthening partner relationships, and driving brand visibility,you'llhelpSubmerbecome North America's trusted leader in sustainable digital infrastructure.
You will be our firstfull-mixmarketing hire in North America, with a remit spanning multiple companies across the group. That breadth is unusual: full-stack coverage of the AI infrastructure landscape gives you a vista on the industry that few marketing roles offer, alongside direct exposure to the executives shaping it.
Submeris in the middle of a significant transformation from a liquid cooling specialist into a full-stack AI infrastructure group. This is a chance to help shape a business as it is being built rather thanmaintainsomething already set in stone-and to grow the region's marketing function, and potentially a team, around you.
Role overview
You willhelpbuildtheglobal marketingstrategyandown theadoption andexecution of it for the North American region-adapting global campaigns and messaging to the region's market dynamics.
Equally important, you willoperateas part of the group'sglobalmarketing team. Some of your work will be global-brand, content and campaign programs delivered with colleagues in Europe-and some willinvolve tailoringthat same work to the North America market. You will also be the on-the-ground marketing partner for thegroupcompanies and senior leadersoperatingfrom the US.
This is a foundation-building role. There is no established marketing function in the region and no playbook waiting for you: expect to define what good looks like,buildregional marketing processes close to from scratch, wear several hats at once, and be comfortable withautonomy, leading from the frontand frequent changesynonymous with tech companies as the market and demands shift.
Youwillhave proven experience driving B2B marketing strategy across North America, including customer engagement, partner collaboration, ABM, and multichannel campaigns. Skilled in partnering with commercial and technical colleagues to grow market presence, you combine technical credibility with strategic marketing acumen and genuinely hands-on execution in technology-driven businesses.You proactively monitormarketdynamics, ensuring marketing strategies are aligned with regional priorities and emerging trends.
Whatyou'lldo
1. Regional Strategy & Budget
Develop the North America regional marketing plan, aligned to globalstrategies and initiatives
2. Marketing Program Execution
Develop and implement regional marketing campaigns andtailorcontent to the North America market, across both digital and in-person channels
Plan, coordinate, and executeSubmer'sparticipation in industry events, roundtables, and forums, and representSubmerat key industry and government initiatives
Own event delivery end to end-logistics, messaging, on-siteexecutionand follow-up-sometimes single-handedly, and always willing to be at the sharp end on the day
Support senior leadership on speaking slots,briefingsand executive visibility at regional events, including at short notice
Track, measure, and report on the effectiveness of regional marketing initiatives
3. Cross-Functional Collaboration
Work as an integrated member of the group marketing execution team, contributing to global brand, content and campaign work as well as adapting corporate campaigns to regional and partner needs
Act as the marketing partner for US-based group company leadership and commercial teams
Embed marketing into the day-to-day conversation across the group companiesoperatingfrom the US, so that marketing is brought in early rather than called in late
Provideregional insights and feedback to inform global marketing strategy
Monitor industry trends, government-led funding programs (e.g.AI and digital transformation initiatives), and regulatory developments across the region
Anticipate market shifts and advise internal stakeholders on opportunities for Submer to align with national and regional priorities
Leverage insights to shape campaign strategy, event participation, partner strategies, and localized marketing content
Whatyou'llneed
Bachelor's degree in Marketing, Business Administration/Management, Communications, PublicRelationsor related fields, if paired with relevant marketing experience
Or equivalent experience: relevant hands-on experience in regional marketing, field marketing, partner marketing,communicationsor events management may substitute for a formal degree
A minimum of 5 years' experience in B2B marketing-regional or field marketing, partner marketing, event management, and/or communications and PR. We are open to this being a step up into your first senior regional role if you bring the right breadth and attitude
Strong understanding of B2B marketing in technology-driven sectors, including campaign strategy and budget management. A background in AI infrastructure, datacenters, IT and power infrastructure, or enterprise software is ideal-what matters is credibility with technical subject matter and technical audiences from day one
Direct, day-to-day exposure to C-level stakeholders, with the presence to manage senior personalities and push back constructively when needed
Demonstrable experience delivering high-quality events, including the hands-on execution and on-the-ground elements rather than oversight alone
Strong writing and analytical skills-able to assess a market, form a view and argue it, not only execute campaigns
Evidence of having driven a project across anorganizationfrom beginning to end,largely underyour own steam
A scrappy, entrepreneurial mindset and genuine comfort with change and ambiguity. Largeorganizationexperience is welcome, provided you haveoperatedentrepreneurially within it
Excellent stakeholder management and communication skills
Ability to work independently and set your own agenda, with strong organizational and project management skills
Flexibility to travelfrequentlyacross North America, and to work an early schedule that overlaps with European colleagues
Authorization to work in the United States
What we offer
Attractive compensation package reflecting yourexpertiseand experience.
Medical Insurance Plan.
A great workenvironment characterized by friendliness, international diversity, flexibility, and a hybrid-friendly approach.
You´ll be part of a fast-growing scale-up with a mission to make a positive impact, offering an exciting career evolution.
Real scope togrow:as the region scales, this role has a clear path towards building and leading a team.
Our job titles may span more than one job level. The actual base pay is dependent on a number of factors, such as transferable skills, work experience, businessneedsand market demands.
Our Inclusive Responsibility
Submer is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.
Submer does not accept unsolicited resumes from agencies or search firms. Candidates submitted without a signed agreement for a specific role will not be eligible for placement fees. Existing agency partners should follow the terms of their agreements.

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