Paid Media Strategist

About Educate 360
Educate 360 is a family of specialized brands with a joint mission: to help individuals and organizations gain the skills needed to thrive in today’s technology-led and innovative-driven economy. Educate 360 develops integrated solutions across brands to achieve enterprise customers’ learning & development goals in Management & Leadership, Data Science, and IT skills. With locations across the U.S. and Europe, we have brought our instructor-led and on-demand training, coaching, and consulting to numerous individuals and organizations.

Description
About Educate 360
Educate 360 is a family of specialized brands with a joint mission: to help individuals and organizations gain the skills needed to thrive in today’s technology-led and innovative-driven economy. Educate 360 develops integrated solutions across brands to achieve enterprise customers’ learning & development goals in Management & Leadership, Data Science, and IT skills. With locations across the U.S. and Europe, we have brought our instructor-led and on-demand training, coaching, and consulting to numerous individuals and organizations.

Role Summary
We’re looking for a data-driven Performance Marketing Specialist to support the execution, optimization, and measurement of digital marketing programs across Educate 360’s portfolio of brands.

This role will have a strong focus on paid media while also supporting email and lifecycle marketing, testing, reporting, and conversion optimization. The ideal candidate is a hands‑on marketer who is comfortable managing campaigns, analyzing performance, identifying opportunities for improvement, and turning strategy into effective marketing programs that drive leads and revenue.

Main Responsibilities

Manage the day-to-day execution and optimization of paid digital campaigns across Google Ads and other advertising platforms, including paid social

Build and launch campaigns aligned with established business objectives, budgets, audiences, offers, and marketing strategies

Monitor campaign pacing and performance, analyze keywords, search terms, audiences, placements, and creative, and implement optimizations to improve results

Build, QA, schedule, and deploy email campaigns supporting promotions, products, webinars, lead generation, and lifecycle marketing initiatives

Support email audience segmentation, list management, suppression criteria, campaign tracking, and optimization

Develop and execute A/B tests across paid media, email, messaging, creative, audiences, offers, and landing page experiences

Analyze cross-channel performance and translate data into actionable recommendations that improve leads, conversions, revenue, CPA, and ROAS

Develop and maintain recurring performance reports and dashboards that connect marketing activity to business outcomes

Maintain campaign tracking standards, including UTMs and conversion tracking, and assist with troubleshooting measurement issues

Partner with content, creative, SEO, CRO, web, marketing operations, and other teams to coordinate campaigns and improve performance

Identify opportunities to improve campaign processes, efficiency, scalability, and overall marketing performance

Requirements

3–5 years of hands‑on digital or performance marketing experience

Demonstrated experience building, managing, and optimizing paid media campaigns, with strong working knowledge of Google Ads

Experience building and deploying email campaigns within an email service provider, CRM, or marketing automation platform

Strong understanding of digital marketing metrics including CPA, ROAS, CPC, CTR, conversion rate, lead volume, and revenue

Experience using web analytics and reporting tools such as Google Analytics

Strong analytical skills with the ability to interpret performance data and translate findings into actionable recommendations

Experience with campaign testing and optimization

Strong attention to detail, organizational skills, and ability to manage multiple campaigns and priorities simultaneously

Ability to work independently within established strategies while proactively identifying opportunities for improvement

Helpful But Not Required

Experience with Meta Ads, LinkedIn Ads, Microsoft Ads, YouTube, or other paid advertising platforms

Experience with marketing automation, audience segmentation, nurture programs, or lifecycle marketing

Familiarity with GA4, Google Tag Manager, Looker Studio, or similar analytics and reporting platforms

Experience with conversion rate optimization and landing page testing

Experience supporting B2B and B2C programs, multiple brands, or multiple product lines

Why Educate 360?
We believe that great ideas emerge when people collaborate in an environment where thoughts and perspectives can be freely shared. Effective teamwork happens when every member feels empowered, valued, and respected. We are committed to fostering a culture where everyone is accepted, included, and encouraged to contribute in meaningful ways.

Benefits:

Paid Time Off (PTO)

Medical plans

Dental plans

Vision plans

100% company-paid Life insurance

100% company-paid Disability insurance

Generous 401(k) matching program

Equal Opportunity Employer:
Educate 360 is committed to providing equal employment opportunity for all persons regardless of race, color, religion, sex, age, marital status, national origin, citizenship status, disability, or veteran status.

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