Director of Marketing Impact & Measurement

Prudential Ins Co of America is seeking a Director of Marketing Effectiveness & Measurement to design, build, and operate next-generation measurement capabilities. The role drives investment decisions through causal measurement, incrementality, and continuous optimization while leading a cross-functional team and partnering with Analytics, Data, and MarTech groups.
The leader will own measurement frameworks, operating models, and talent development to support current demand and a future-state

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