Paid Media Strategist

Are you a digital marketing professional with a minimum of 3-5 years of experience? Does your background include results-based campaigns with mixed media strategies, data analysis, and user journey acquisitions? If so, you are in the right spot. Freestyle Creative is seeking an experienced Paid Digital Media Strategist to further develop and execute strategic, paid digital (and possibly also traditional) media plans, while managing and optimizing data.
Our Values
Before we jump into the job details, we thought it would be worth the time to mention a few things about Freestyle. We are an agency built on very strong core values. Our agency has H.E.A.R.T. (but we’ll leave it up to your research skills to find out what those letters represent). Culture is something we take to heart, and we make it a point to foster a great work environment, collaborate with teammates, and have team-building on a frequent basis. It’s important that we know one another and build our chemistry. Our clients are awesome, and they trust us to be stewards of their business, not just the brand. Do we have your attention? Great! Keep reading to find out more about the job details.
Position Description
Our Media Strategistposition involves a variety of responsibilities, including managing client digital and traditional media campaigns, leading the charge on data analysis and reporting, and ensuring campaign tracking components are set in place. You’ll be responsible for setting specific objectives to develop a cohesive and successful media strategy for our clients. We are seeking a positive, talented, adaptable, highly-motivated, and strategic teammate with a strong work ethic. A qualified candidate for this position must have prior and/or current experience at a marketing firm, running traditional and digital campaigns, and representation of client campaign case studies. If this describes you, we welcome your application!

Responsibilities:

Media Advertising:

The candidate will be responsible for the management and execution of both digital and traditional media campaigns. Platforms used for digital media advertising purposes include:

Google Ads; Campaign, Ad Groups, Keywords, Text Ads, and Conversions set up and management

Social Media Ads; Campaign, Ad Sets, Pixel set up and management

Programmatic Ads; Video, CTV, Display, Retargeting, and Native campaign set up and management

Monitoring, optimizing and reporting on key performance indicators

Campaign Management

Reporting and Analysis; Frequency of reports developed as described in contracts, required meeting attendance and presentations to clients on campaign performance, and management of tools for campaign monitoring (ex. Google Analytics, Facebook Business Manager, Google Ads, Hubspot, Mailchimp, StackAdapt, Grow, TapClicks etc.)

Internal Communication; Frequent touch points with the accounts and creative team to discuss campaign needs, new trends, and/or platform updates.

External Communication; Aside from client meetings, the candidate may need to facilitate communication with clients for various needs

Business Development; The candidate will work with the Director of Account Service to prepare strategic marketing plans and proposals for clients and potential clients regarding traditional/digital marketing and social media.

Budgeting and Project Management

Manage billable hours and utilization on projects/campaigns

Manage client media budgets on a project and/or annual basis

Assist in preparing client invoices, proposals, and marketing/media planning

Audit client billing and media billing sheets on a regular basis

Requirements:

Minimum 5+years of professional industry-related experience in marketing, advertising or business related field

Proven work experience as a lead Media Strategist and Media Buyer (various platforms/channels/mediums)

Client-facing experience contributing to and/or leading meetings, fielding questions centered around multiple media services, and pitching new strategies

Successful management of medium and large scale campaigns (i.e. budget, mixed media, various creative elements)

Campaign experience on local, statewide, regional and national level

Bonus Points:

Digital AND traditional Media Buying Experience

Television; Schedule development of desired programs, program rate negotiations, traffic coordination with stations to air commercials during desired flights, handling of makegoods, and building relationships with station representatives

Out-of-Home; Schedule development, location selection and placement, rate negotiations, and building relationships with vendor representatives

Other mediums may arise based on client needs and campaigns

Sample digital and/or traditional media plan inclusive of campaign activation strategies for tracking success

Case studies documenting proven results from previous campaigns

Supporting evidence of medium and large scale client campaigns

Client success stories

Reports to:

Director of Marketing Strategy

Hours and compensation:

Full-time salaried

Minimum 40 hours per week (8 a.m. - 5 p.m., Monday - Friday)

An occasional weekend/after hours event may be requested and/or required for clients and/or networking opportunities

Salary commensurate with experience

Benefits of working at Freestyle include:

Flexible, hybrid remote work setup

401k 4% match after one year of employment

Comprehensive health benefits (medical, vision, dental)

Competitive paid time off and paid holidays

Monthly team building

Family leave

Short-term disability and life insurance

Employee assistance program

Profit sharing opportunities after one year of employment

Professional development budget

Continual learning and industry networking opportunities

Team community service and volunteer opportunities

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